{"id":1027,"date":"2017-06-22T11:20:13","date_gmt":"2017-06-22T11:20:13","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1027"},"modified":"2019-09-09T11:22:01","modified_gmt":"2019-09-09T11:22:01","slug":"o-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/o-marketing-de-conteudo\/","title":{"rendered":"O Marketing de Conte\u00fado"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1028\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/06\/22JunhoBlog.png\" alt=\"\" width=\"1100\" height=\"554\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/06\/22JunhoBlog.png 1100w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/06\/22JunhoBlog-300x151.png 300w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/06\/22JunhoBlog-768x387.png 768w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/06\/22JunhoBlog-1024x516.png 1024w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/06\/22JunhoBlog-660x332.png 660w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p>Este \u00e9 um conceito que, ultimamente, tem ganho cada vez mais express\u00e3o nas empresas. Afinal o que \u00e9 Marketing de Conte\u00fado e como \u00e9 que difere de todos os outros tipos?<\/p>\n<p>Ora bem, Marketing de Conte\u00fado \u00e9 aquele que pretende conquistar o teu p\u00fablico-alvo, atrav\u00e9s da cria\u00e7\u00e3o de conte\u00fado original, relevante, valioso e de interesse para ele. Ou seja, a ideia \u00e9 <strong>atrair<\/strong>, <strong>envolver<\/strong> e <strong>gerar valor<\/strong> para as pessoas, de modo a que tenham uma percep\u00e7\u00e3o <strong>positiva<\/strong> da tua empresa.<\/p>\n<p>E como \u00e9 que se consegue isso?<br \/>\nMantendo o foco no cliente e n\u00e3o na tua empresa; falando do que eles precisam e n\u00e3o no que a tua empresa faz; informando e entretendo as pessoas para que, n\u00e3o s\u00f3, sintam empatia pela tua marca e a tenham como refer\u00eancia, mas tamb\u00e9m, se tornem clientes. As pessoas n\u00e3o gostam de se sentir \u201calvos\u201d e n\u00e3o gostam de se sentir pressionados. Por isso, procura dar a conhecer a tua marca, n\u00e3o s\u00f3 pelos seus servi\u00e7os mas, essencialmente, pelos valores que possam partilhar.<\/p>\n<p>J\u00e1 l\u00e1 vai o tempo em que \u00e9ramos obrigados a ver a publicidade nos intervalos da TV. Agora, quando precisamos, vamos \u00e0 procura das marcas que cumpram o nosso desejo. E a import\u00e2ncia do <a href=\"https:\/\/webtrends.net.br\/marketing-de-conteudo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing de Conte\u00fado<\/a> est\u00e1 aqui&#8230; Porque conte\u00fado de qualidade \u00e9 aquele que atinge o p\u00fablico certo no momento que ele mais precisa.<\/p>\n<p>Para isso, a estrat\u00e9gia baseia-se em 3 importantes etapas:<\/p>\n<ul>\n<li><strong>Planeamento<\/strong><br \/>\nAntes de avan\u00e7ar para o conte\u00fado propriamente dito, \u00e9 importante definir a forma como o vais utilizar, os objectivos que queres alcan\u00e7ar e quais os meios onde os vais partilhar, para que os resultados sejam os mais rigorosos e positivos poss\u00edvel.<\/li>\n<li><strong>Cria\u00e7\u00e3o<\/strong><br \/>\nDepois de tudo bem definido, \u00e9 hora de p\u00f4r as m\u00e3os na massa. Mant\u00e9m a frequ\u00eancia de cria\u00e7\u00e3o e partilha de conte\u00fado, conforme os objectivos que foram, anteriormente, tra\u00e7ados.<\/li>\n<li><strong>Medi\u00e7\u00e3o<\/strong><br \/>\nTenta manter o foco naquilo que realmente te interessa: os KPI&#8217;s. Os Key Performance Indicators, v\u00e3o medir o sucesso da tua estrat\u00e9gia a partir do tr\u00e1fego e tempo de perman\u00eancia no teu site, as vendas, a taxa de convers\u00e3o, a quantidade e qualidade de leads, o feedback de consumidores, o SEO e as assinaturas angariadas.<\/li>\n<\/ul>\n<p>Com base no teu p\u00fablico, vais precisar de pensar o que escrever, quando escrever, em que meio promover, qual o formato a utilizar e os resultados que pretendes alcan\u00e7ar. Com isto em aten\u00e7\u00e3o, ver\u00e1s a tua rede de actuais e potenciais clientes crescer e, assim, vais gerar mais vendas.<\/p>\n<p><a href=\"https:\/\/www.fidelizarte.pt\/contactos\">Fala connosco<\/a> para te ajudarmos a alcan\u00e7ar esses objectivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este \u00e9 um conceito que, ultimamente, tem ganho cada vez mais express\u00e3o nas empresas. Afinal o que \u00e9 Marketing de Conte\u00fado e como \u00e9 que difere de todos os outros tipos? Ora bem, Marketing de Conte\u00fado \u00e9 aquele que pretende conquistar o teu p\u00fablico-alvo, atrav\u00e9s da cria\u00e7\u00e3o de conte\u00fado original, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[11,14,4,18,21,74],"tags":[],"class_list":["post-1027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-internet","category-marketing-digital","category-redes-sociais","category-seo","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Marketing de Conte\u00fado<\/title>\n<meta name=\"description\" content=\"Este \u00e9 um conceito que, ultimamente, tem ganho express\u00e3o nas empresas. 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