{"id":1032,"date":"2017-06-27T14:09:34","date_gmt":"2017-06-27T14:09:34","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1032"},"modified":"2019-09-09T11:27:27","modified_gmt":"2019-09-09T11:27:27","slug":"vantagens-do-marketing-conteudo","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/vantagens-do-marketing-conteudo\/","title":{"rendered":"Vantagens do Marketing de Conte\u00fado"},"content":{"rendered":"

\"\"<\/p>\n

No \u00faltimo post<\/a>, fizemos uma pequena introdu\u00e7\u00e3o ao marketing de conte\u00fado.
\nHoje queremos explicar-te o que vais conseguir com este modelo. Come\u00e7emos pelo in\u00edcio – at\u00e9 porque falar de marketing de conte\u00fado<\/a> s\u00f3 porque sim, \u00e9 o mesmo que conduzir sem saber para onde vamos: pode ser uma boa viagem mas n\u00e3o se alcan\u00e7a nenhum objectivo.<\/p>\n

Definir objectivos para a tua empresa pressup\u00f5e que eles tragam benef\u00edcios reais para o neg\u00f3cio. Cada empresa tem os seus, consoante o seu volume e metas de crescimento, mas existe um comum a todas: aumentar as vendas.<\/p>\n

O marketing de conte\u00fado n\u00e3o \u00e9 um objectivo, mas sim uma forma de conseguires alcan\u00e7\u00e1-los. Ter objectivos claros \u00e9 essencial para desenvolver o planeamento e todas as outras etapas do processo.<\/p>\n

Quais s\u00e3o, ent\u00e3o, as principais vantagens do marketing de conte\u00fado?<\/p>\n

Brand awareness<\/strong>
\nO marketing de conte\u00fado vai permitir que mais pessoas reconhe\u00e7am a tua marca e os produtos e\/ou servi\u00e7os que ofereces, de uma forma cativante e que lhes fique na mem\u00f3ria.<\/p>\n

Engagement<\/strong>
\nVai aumentar as intera\u00e7\u00f5es e, portanto, o engagement com a marca, a partir de conte\u00fado de qualidade. Este ponto difere do anterior por se focar num relacionamento pr\u00f3ximo e constante com um p\u00fablico mais restrito, em vez de dar import\u00e2ncia apenas ao conhecimento e percep\u00e7\u00e3o da marca em geral.<\/p>\n

Educar o mercado<\/strong>
\nCom o marketing de conte\u00fado, consegues explicar ao teu p\u00fablico, o mercado onde est\u00e1s inserido e mostrar as inova\u00e7\u00f5es que est\u00e3o a ocorrer nesse mercado. \u00c9 uma mais valia para empresas com produtos inovadores, que trazem produtos novos para o mercado ou, por vezes, at\u00e9 criam um mercado novo.<\/p>\n

Gerar leads<\/strong>
\nN\u00e3o s\u00f3 vais conseguir conquistar audi\u00eancia mas tamb\u00e9m, vais conseguir informa\u00e7\u00f5es de poss\u00edveis clientes e qualific\u00e1-los. Este ponto, pode ser especialmente relevante para as empresas B2B que necessitam constantemente de contactos de qualidade para transmitir \u00e0s suas equipas.<\/p>\n

Gerar vendas<\/strong>
\n\u00c9 o objectivo comum a todas as marcas, mas nem sempre \u00e9 o objectivo final do Marketing de Conte\u00fado. Isto \u00e9, o teu foco estar\u00e1 no processo de compra e na prepara\u00e7\u00e3o para a tomada de decis\u00e3o. Tudo que possa resultar na conclus\u00e3o de uma venda \u00e9 marketing de conte\u00fado: textos, v\u00eddeos, imagens, infogr\u00e1ficos, e-books, reviews, testemunhos, informa\u00e7\u00f5es t\u00e9cnicas, informa\u00e7\u00f5es de entrega, etc.<\/p>\n

Em suma, a ideia \u00e9 informar e nutrir os actuais e poss\u00edveis clientes da marca com conte\u00fado relevante para que se identifiquem e tenham uma boa rela\u00e7\u00e3o com a tua empresa. As pessoas lembram-se com quem puderam contar quando precisaram, e esse sentimento de reciprocidade \u00e9 uma forte arma de persuas\u00e3o durante o processo de compra.<\/p>\n

Mas n\u00e3o te esque\u00e7as: a conclus\u00e3o da venda \u00e9 s\u00f3 o come\u00e7o.<\/strong> Cerca de 70% da receita das empresas vem dos clientes recorrentes. Quem j\u00e1 te conhece, tem mais probabilidade de comprar artigos mais caros e com maior frequ\u00eancia, e ir\u00e1 recomendar-te aos amigos. Por isso, valoriza-os.<\/p>\n","protected":false},"excerpt":{"rendered":"

No \u00faltimo post, fizemos uma pequena introdu\u00e7\u00e3o ao marketing de conte\u00fado. Hoje queremos explicar-te o que vais conseguir com este modelo. Come\u00e7emos pelo in\u00edcio – at\u00e9 porque falar de marketing de conte\u00fado s\u00f3 porque sim, \u00e9 o mesmo que conduzir sem saber para onde vamos: pode ser uma boa viagem […]<\/p>\n","protected":false},"author":2,"featured_media":1033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,11,14,4,18,1,21],"tags":[25,90,91,92],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-google","category-internet","category-marketing-digital","category-redes-sociais","category-uncategorized","category-seo","tag-marketing","tag-mktconteudo","tag-objectivos","tag-vantagens"],"yoast_head":"\nVantagens do Marketing de Conte\u00fado<\/title>\n<meta name=\"description\" content=\"No \u00faltimo post, fizemos uma pequena introdu\u00e7\u00e3o ao marketing de conte\u00fado. 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