{"id":1055,"date":"2017-07-06T15:28:34","date_gmt":"2017-07-06T15:28:34","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1055"},"modified":"2017-07-06T15:31:52","modified_gmt":"2017-07-06T15:31:52","slug":"etapas-design-thinking","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/etapas-design-thinking\/","title":{"rendered":"As Etapas do Design Thinking"},"content":{"rendered":"

Agora que j\u00e1 sabes o que \u00e9 o Design Thinking e como pode ser uma mais-valia para o sucesso das empresas (ver o \u00faltimo artigo<\/a>), queremos explicar-te detalhadamente as 4 etapas desta abordagem.<\/p>\n

\"etapas<\/p>\n

Como n\u00e3o \u00e9 um processo matem\u00e1tico, n\u00e3o se trata propriamente de uma metodologia que se deve seguir \u00e0 risca. Estas s\u00e3o apenas algumas fases pelas quais passas no processo criativo, e que te v\u00e3o ajudar a organizar e definir metas.<\/p>\n

1<\/span>\u00a0Identificar oportunidades<\/strong>
\nCome\u00e7a pelo in\u00edcio. Antes de qualquer outra etapa da inova\u00e7\u00e3o \u00e9 preciso identificar problemas e as oportunidades que deles possam surgir. Coloca-te na perspectiva do consumidor, questiona os teus clientes, faz uma an\u00e1lise SWOT (pontos fortes, pontos fracos, oportunidades e ame\u00e7as) \u00e0 tua empresa. A partir daqui, partes para a pesquisa de mercado e da concorr\u00eancia, e defines o teu desafio.<\/p>\n

2<\/span>\u00a0Brainstorming<\/strong>
\nTraduzido para portugu\u00eas, significa \u201ctempestade cerebral\u201d e \u00e9 definida pela apresenta\u00e7\u00e3o de ideias de forma quase impulsiva, que podem estar, ou n\u00e3o, directamente ligadas com o tema. Pretende-se que o grupo de trabalho, composto por pessoas da empresa e stakeholders<\/em>, preferencialmente com perfis distintos, dispare ideias para a mesa sem a preocupa\u00e7\u00e3o de ser julgado. \u00c9 um est\u00edmulo \u00e0 criatividade e ao \u201cpensar fora da caixa\u201d.<\/p>\n

3<\/span>\u00a0Prot\u00f3tipos<\/strong>
\nExperimentar, fazer, refazer, come\u00e7ar de novo, melhorar… Enfim. A parte da prototipagem serve para conseguirmos passar a ideia do abstracto para o real, e avaliar junto do p\u00fablico, o que funciona e o que deve ser mudado. \u00c9 uma fase trabalhada de forma cont\u00ednua e paralelamente com as outras.<\/p>\n

4<\/span>\u00a0Implementa\u00e7\u00e3o<\/strong>
\nA parte da concretiza\u00e7\u00e3o do projecto. \u00c9 quando chegas a um resultado vi\u00e1vel da tua inova\u00e7\u00e3o. Pod\u00edamos cham\u00e1-la de fase final, mas o processo de inova\u00e7\u00e3o n\u00e3o \u00e9 um processo fechado. Depois dela, poder\u00e1 ser necess\u00e1rio alargar as compet\u00eancias com a equipa de engenharia e\/ou ind\u00fastria, e ter\u00e1 de existir uma an\u00e1lise regular ap\u00f3s a implementa\u00e7\u00e3o, para ir ajustando e melhorando a tua solu\u00e7\u00e3o.<\/p>\n

O Design Thinking \u00e9 uma abordagem que pode ser usada nas diferentes \u00e1reas de trabalho da tua empresa: seja na equipa comercial ou na parte de marketing e estrat\u00e9gia. O objectivo \u00e9 ver e pensar no teu produto, pelos olhos do consumidor, de modo a que o engagement<\/em> seja o mais elevado poss\u00edvel.<\/p>\n

Ao ser um processo multidisciplinar, onde participam colaboradores da empresa, clientes e stakeholders<\/em>, permite-te ter mais seguran\u00e7a no produto que est\u00e1s a apresentar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agora que j\u00e1 sabes o que \u00e9 o Design Thinking e como pode ser uma mais-valia para o sucesso das empresas (ver o \u00faltimo artigo), queremos explicar-te detalhadamente as 4 etapas desta abordagem. Como n\u00e3o \u00e9 um processo matem\u00e1tico, n\u00e3o se trata propriamente de uma metodologia que se deve seguir […]<\/p>\n","protected":false},"author":2,"featured_media":1056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[11,4],"tags":[44,97,96,93],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital","tag-design","tag-inovacao","tag-stakeholders","tag-thinking"],"yoast_head":"\nAs Etapas do Design Thinking<\/title>\n<meta name=\"description\" content=\"Agora que j\u00e1 sabes o que \u00e9 o Design Thinking, queremos explicar-te detalhadamente as quatro principais etapas desta abordagem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/etapas-design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Etapas do Design Thinking\" \/>\n<meta property=\"og:description\" content=\"Agora que j\u00e1 sabes o que \u00e9 o Design Thinking, queremos explicar-te detalhadamente as quatro principais etapas desta abordagem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/etapas-design-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - 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