{"id":1093,"date":"2017-11-14T10:04:11","date_gmt":"2017-11-14T10:04:11","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1093"},"modified":"2017-11-14T10:04:11","modified_gmt":"2017-11-14T10:04:11","slug":"seo-2017-parte-i","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/seo-2017-parte-i\/","title":{"rendered":"O SEO em 2017 \u2013 parte I"},"content":{"rendered":"

O SEO \u00e9 um daqueles trabalhos que fazemos na Fidelizarte, em todos os sites que criamos. Porque de nada te vale ter um site se n\u00e3o seguir alguns crit\u00e9rios que, posteriormente, o fa\u00e7am ficar nos primeiros lugares dos motores de busca.<\/p>\n

Ora, se tens estado atento \u00e0s nossas redes sociais, viste a estat\u00edstica<\/a> (referente a 2016) que partilh\u00e1mos, acerca de tudo o que acontece na internet em apenas 1 minuto, e percebes agora, que \u00e0quela velocidade de posts, partilhas, imagens, uploads, etc…, as coisas, no mundo da web, mudam frequentemente. O SEO n\u00e3o \u00e9 excep\u00e7\u00e3o.<\/span><\/p>\n

\"\"<\/p>\n

A sigla para Search Engine Optimization<\/em> \u00e9 um conjunto de factores\/pr\u00e1ticas que v\u00e3o favorecer o teu site, pela sua qualidade e relev\u00e2ncia, aos olhos dos algoritmos da Google. E com as inova\u00e7\u00f5es e mudan\u00e7as pr\u00f3prias da web<\/em>, tamb\u00e9m esse algoritmo n\u00e3o se mant\u00e9m igual. Em 2017, estes foram os factores que privilegiaram o ranking<\/em> dos sites:<\/p>\n

Conte\u00fado<\/strong>
\nSim, o conte\u00fado continua a ser rei. Mas n\u00e3o em quantidade. O conte\u00fado do teu site deve ser preciso, interessante e acrescentar valor ao visitante, incorporando, sempre, conte\u00fado visual no texto.<\/p>\n

BackLinks<\/strong>
\nS\u00e3o basicamente as refer\u00eancias que outros sites fazem ao teu, mas que se incluam na tua \u00e1rea de neg\u00f3cio. Quantas mais refer\u00eancias ao teu site houver, mais relevante ele se torna.<\/p>\n

Vers\u00e3o mobile<\/em> vem primeiro<\/strong>
\nSe antes os webdesigners<\/em> e programadores andavam a desenvolver a vers\u00e3o desktop<\/em> do site e depois adaptavam para mobile, hoje em dia o paradigma mudou. Com uma utiliza\u00e7\u00e3o bastante superior em dispositivos m\u00f3veis, a vers\u00e3o mobile<\/em> dos sites tem de ser uma prioridade.<\/p>\n

Velocidade da p\u00e1gina<\/strong>
\nCom a optimiza\u00e7\u00e3o da vers\u00e3o mobile dos sites a ganhar mais relev\u00e2ncia, a velocidade de carregamento das p\u00e1ginas torna-se crucial. O Google v\u00ea neste ponto, se o teu site oferece uma boa ou m\u00e1 experi\u00eancia para o utilizador.<\/p>\n

Site Seguro<\/strong>
\nOu inseguro… J\u00e1 reparaste que recentemente o teu browser<\/em> identifica os sites como seguros ou inseguros? Trata-se de um certificado de seguran\u00e7a (SSL) que deves adquirir para que o teu site seja marcado como sendo seguro, e o teu dom\u00ednio passa a ser precedido de https<\/strong><\/span>. Os sites que n\u00e3o tenham o SSL implementado, s\u00e3o bastante penalizados.<\/p>\n

Nota:<\/strong><\/span> Na Fidelizarte tratamos da implementa\u00e7\u00e3o do SSL, fala connosco caso tenhas alguma d\u00favida.<\/p>\n

Fica atento ao pr\u00f3ximo artigo para descobrires os restantes factores que beneficiam a posi\u00e7\u00e3o do teu site.<\/p>\n","protected":false},"excerpt":{"rendered":"

O SEO \u00e9 um daqueles trabalhos que fazemos na Fidelizarte, em todos os sites que criamos. Porque de nada te vale ter um site se n\u00e3o seguir alguns crit\u00e9rios que, posteriormente, o fa\u00e7am ficar nos primeiros lugares dos motores de busca. Ora, se tens estado atento \u00e0s nossas redes sociais, […]<\/p>\n","protected":false},"author":2,"featured_media":1094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[11,14,4,21,5,74],"tags":[119,12,118,73],"class_list":["post-1093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-internet","category-marketing-digital","category-seo","category-webdesign","category-website","tag-content","tag-google-2","tag-ranking","tag-seo"],"yoast_head":"\nO SEO em 2017 \u2013 parte I<\/title>\n<meta name=\"description\" content=\"Sabe mais sobre o SEO - o conjunto de factores\/pr\u00e1ticas que v\u00e3o favorecer o teu site, pela sua qualidade e relev\u00e2ncia, aos olhos dos algoritmos da Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/seo-2017-parte-i\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O SEO em 2017 \u2013 parte I\" \/>\n<meta property=\"og:description\" content=\"Sabe mais sobre o SEO - 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