{"id":1100,"date":"2017-11-17T11:37:30","date_gmt":"2017-11-17T11:37:30","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1100"},"modified":"2017-11-17T11:42:50","modified_gmt":"2017-11-17T11:42:50","slug":"seo-2017-parte-ii","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/seo-2017-parte-ii\/","title":{"rendered":"O SEO em 2017 \u2013 parte II"},"content":{"rendered":"

Na primeira parte<\/a> do tema do SEO, partilh\u00e1mos contigo a import\u00e2ncia do conte\u00fado, backlinks<\/em>, vers\u00e3o mobile<\/em>, velocidade e seguran\u00e7a do site para ter uma boa posi\u00e7\u00e3o nos motores de busca.
\nConhece os restantes factores:<\/p>\n

\"SEO<\/p>\n

Schema Code<\/strong><\/em>
\nUtilizares o schema<\/em>, basicamente, \u00e9 uma forma de padronizar certos conte\u00fados, a n\u00edvel de c\u00f3digo do teu site, e pode trazer-te para os primeiros lugares da pesquisa. Isto porque permite ao Google reconhecer facilmente onde est\u00e1s localizado ou que tipo de produtos vendes.<\/p>\n

Redes sociais<\/strong>
\nTer presen\u00e7a nas redes sociais, privilegia o teu site. Mas mais que ter a p\u00e1gina criada, \u00e9 importante fazer uma interliga\u00e7\u00e3o de conte\u00fado \u2013 relevante – entre as p\u00e1ginas e o site, e adicionar os \u00edcones das redes sociais que a tua marca utiliza. As p\u00e1ginas v\u00e3o gerar tr\u00e1fego entre si.<\/p>\n

Dom\u00ednio<\/strong>
\nExistem, aqui, dois factores poderosos: a idade do dom\u00ednio (novos sites t\u00eam alguma dificuldade a chegar ao topo da pesquisa) e a liga\u00e7\u00e3o literal entre o nome do dom\u00ednio e o que se pesquisa (p.e.: se pesquisares \u201ccars\u201d aparece \u201cwww.cars.com\u201d em vez de sites de marcas de carros)<\/p>\n

URLs<\/strong>
\nD\u00e1 prefer\u00eancia aos URLs simples e \u201cpersonalizados\u201d. Se antes era comum haver links com uma s\u00e9rie de n\u00fameros infind\u00e1veis, o Google valoriza, agora, os que t\u00eam caminhos simples e que sejam f\u00e1ceis de ler.<\/p>\n

Imagens<\/strong>
\nAl\u00e9m de esteticamente mais interessante e menos cansativo \u00e0 leitura, um artigo\/p\u00e1gina que inclua imagens no meio do texto, consegue uma melhor posi\u00e7\u00e3o nos rankings<\/em>. Como podes confirmar:<\/p>\n

\"content<\/p>\n

 <\/p>\n

Desist\u00eancias<\/strong>
\nFaz o teu melhor para que as pessoas n\u00e3o visitem o teu site sem interagirem com ele. Isto consegue-se com bom conte\u00fado, interac\u00e7\u00e3o intuitiva, novidades regulares e ir confirmando que est\u00e1 tudo a funcionar. Quanto mais \u201cdesist\u00eancias\u201d o teu site tiver, mais prejudicado ser\u00e1 pelo algoritmo, pois este assumir\u00e1 que n\u00e3o \u00e9 relevante ou que n\u00e3o funciona correctamente.<\/p>\n

Em suma, o foco n\u00e3o \u00e9 a ferramenta SEO, mas sim, os v\u00e1rios factores que comp\u00f5em o site e o tornam interessante para os utilizadores e, consequentemente, para os motores de busca.<\/p>\n

A nossa equipa tem o conhecimento necess\u00e1rio para te ajudar tanto com a cria\u00e7\u00e3o do site como para o manter numa boa posi\u00e7\u00e3o. Fala connosco.<\/p>\n

Fonte<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Na primeira parte do tema do SEO, partilh\u00e1mos contigo a import\u00e2ncia do conte\u00fado, backlinks, vers\u00e3o mobile, velocidade e seguran\u00e7a do site para ter uma boa posi\u00e7\u00e3o nos motores de busca. Conhece os restantes factores: Schema Code Utilizares o schema, basicamente, \u00e9 uma forma de padronizar certos conte\u00fados, a n\u00edvel de […]<\/p>\n","protected":false},"author":2,"featured_media":1101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[11,14,4,21,5,74],"tags":[119,12,118,120,73],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-internet","category-marketing-digital","category-seo","category-webdesign","category-website","tag-content","tag-google-2","tag-ranking","tag-schema-code","tag-seo"],"yoast_head":"\nO SEO em 2017 \u2013 parte II<\/title>\n<meta name=\"description\" content=\"No \u00faltimo post, partilh\u00e1mos alguns factores que te v\u00e3o beneficiar a n\u00edvel de SEO. 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