{"id":1124,"date":"2018-01-19T17:23:29","date_gmt":"2018-01-19T17:23:29","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1124"},"modified":"2018-01-25T15:26:30","modified_gmt":"2018-01-25T15:26:30","slug":"tendencias-no-online-2018-parte-i","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/tendencias-no-online-2018-parte-i\/","title":{"rendered":"Tend\u00eancias no online para 2018 \u2013 parte I"},"content":{"rendered":"

Novo ano, \u201cnovas\u201d tecnologias. Novidades fresquinhas que nos deixam entusiasmados com o futuro pr\u00f3ximo, e que queremos partilhar contigo.<\/p>\n

\"tend\u00eancias<\/p>\n

A MindSEO, uma fornecedora de digital intelligence<\/em>, reuniu 10 tend\u00eancias nas \u00e1reas do marketing digital, design, SEO, entre outras relacionadas com o mundo online<\/em>.
\nFica a par do que vem a\u00ed:<\/p>\n

1. Avan\u00e7os na pesquisa por voz<\/strong><\/span>
\nCom certeza j\u00e1 conheces o Google Home, o Echo da Amazon e, claro, a Siri. Estas tecnologias centradas na voz t\u00eam vindo a aperfei\u00e7oar-se e a aumentar as vendas nos \u00faltimos anos, por serem, na nossa opini\u00e3o, indiscutivelmente pr\u00e1ticas. Em 2014, 55% dos adolescentes e 41% dos adultos usavam a pesquisa por voz, mais de uma vez por dia. E as previs\u00f5es s\u00e3o que, em 2020, 50% das pesquisas ser\u00e3o feitas desta forma e 30% das sess\u00f5es de navega\u00e7\u00e3o na web<\/em> ser\u00e3o realizadas sem um ecr\u00e3.<\/p>\n

2. AI e Machine Learning<\/span><\/strong>
\nJ\u00e1 aqui<\/a> fal\u00e1mos dos algoritmos que os motores de pesquisa e outros servi\u00e7os utilizam para analisar dados comportamentais e melhorar a experi\u00eancia dos utilizadores na web. Com a evolu\u00e7\u00e3o da intelig\u00eancia artificial, e definindo par\u00e2metros b\u00e1sicos, estes mecanismos t\u00eam cada vez mais a capacidade de aprender e melhorar os algoritmos a partir da experi\u00eancia, assumindo um comportamento de aprendizagem aut\u00f3nomo. Prev\u00ea-se que os mecanismos de personaliza\u00e7\u00e3o inteligentes, permitam \u00e0s empresas digitais aumentar os seus lucros em 15%.<\/p>\n

3. Chatbots e interfaces de conversa\u00e7\u00e3o (CUI)<\/strong><\/span>
\nChegaram at\u00e9 n\u00f3s em 2016 e este ano continuar\u00e3o a crescer. Quando bem configurados e interligados com algoritmos avan\u00e7ados de machine learning, os chatbots<\/em> e os assistentes inteligentes, desempenham um papel fundamental na experi\u00eancia do utilizador com a empresa, j\u00e1 que funcionam de forma direccionada para cada caso\/cliente \u2013 interac\u00e7\u00e3o personalizada.<\/p>\n

4. Mais protec\u00e7\u00e3o da privacidade de dados<\/span><\/strong>
\nAqui est\u00e1 um grande desafio para o marketing digital em 2018. Com a nova lei GDPR (General Data Protection Regulation<\/em>) aprovada pela UE, a partir de Maio os dados ter\u00e3o de ser processados, armazenados e protegidos de forma a manter a integridade e a confidencialidade dos consumidores, que por sua vez ter\u00e3o de consentir esse processamento (caso contr\u00e1rio as empresas ser\u00e3o multadas). Com esta nova lei, torna-se mais dif\u00edcil desenvolver as bases de dados, monitorizando e analisando o comportamento das pessoas.<\/p>\n

5. Mais import\u00e2ncia na qualidade dos dados e respectiva an\u00e1lise<\/span><\/strong>
\n\u201cQuantidade n\u00e3o significa qualidade\u201d Quantas vezes j\u00e1 ouviste esta frase? Talvez n\u00e3o as suficientes… No mundo do marketing tem um significado maior do que possas imaginar. \u00c9, por isso, cada vez mais fundamental, saber estabelecer quais s\u00e3o os KPI\u2019s (Key Performance Indicators<\/em>), saber definir os que s\u00e3o importantes para o controlo e an\u00e1lise desses indicadores e trat\u00e1-los de forma a que sejam 100% relevantes para a necessidades da tua empresa. Este \u00e9 o ano para melhorar ou come\u00e7ar a p\u00f4r em pr\u00e1tica este facto.<\/p>\n

No pr\u00f3ximo artigo trazemos-te mais 5 tend\u00eancias do online para 2018.
\nFica atento \ud83d\ude09<\/p>\n

Fonte<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Novo ano, \u201cnovas\u201d tecnologias. Novidades fresquinhas que nos deixam entusiasmados com o futuro pr\u00f3ximo, e que queremos partilhar contigo. A MindSEO, uma fornecedora de digital intelligence, reuniu 10 tend\u00eancias nas \u00e1reas do marketing digital, design, SEO, entre outras relacionadas com o mundo online. Fica a par do que vem a\u00ed: […]<\/p>\n","protected":false},"author":2,"featured_media":1125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[11,14,4,1],"tags":[125,126,127,12,124,78],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-internet","category-marketing-digital","category-uncategorized","tag-ai","tag-chatbots","tag-dados","tag-google-2","tag-online","tag-tendencias"],"yoast_head":"\nTend\u00eancias no online para 2018 \u2013 parte I<\/title>\n<meta name=\"description\" content=\"Novo ano, \u201cnovas\u201d tecnologias. 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