{"id":1151,"date":"2018-04-06T16:59:41","date_gmt":"2018-04-06T16:59:41","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1151"},"modified":"2018-04-09T10:05:11","modified_gmt":"2018-04-09T10:05:11","slug":"a-cor-na-comunicacao","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/a-cor-na-comunicacao\/","title":{"rendered":"A Cor na Comunica\u00e7\u00e3o"},"content":{"rendered":"<p>Se pensas que as cores das marcas s\u00e3o &#8220;<em>apenas um detalhe<\/em>&#8220;, deixa-nos corrigir essa ideia. A cor na comunica\u00e7\u00e3o \u00e9 um elemento ao qual deves dar muita import\u00e2ncia, j\u00e1 que pode vir a ser determinante para o sucesso que ter\u00e1s junto do teu p\u00fablico.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1152\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog.jpg\" alt=\"a cor na comunicacao\" width=\"1100\" height=\"554\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog.jpg 1100w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-300x151.jpg 300w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-768x387.jpg 768w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-1024x516.jpg 1024w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-660x332.jpg 660w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p>Mais que um gosto pessoal ou est\u00e9tico, a cor de uma marca deve ser escolhida de acordo com o tipo de neg\u00f3cio, o mercado que pretendes atingir e as prefer\u00eancias do teu p\u00fablico-alvo.<\/p>\n<p>Os v\u00e1rios estudos realizados na \u00e1rea da psicologia das cores, apontam que:<\/p>\n<ul>\n<li>quase 85% dos consumidores assume que a cor do produto \u00e9 um dos factores mais importantes para a sua aquisi\u00e7\u00e3o;<\/li>\n<li>cerca de 93% dos clientes avaliam as cores de um produto ou servi\u00e7o, na hora da compra;<\/li>\n<li>aproximadamente metade das pessoas desistem de um produto ou servi\u00e7o, por n\u00e3o ter a sua cor preferida.<\/li>\n<\/ul>\n<p>Por isso, \u00e9 importante conheceres bem o teu p\u00fablico \u2013 o que ele gosta e como interpreta as cores \u2013 j\u00e1 que as cores utilizadas e o est\u00edmulo que ir\u00e3o provocar no p\u00fablico-alvo, ser\u00e3o decisivas para a efic\u00e1cia da comunica\u00e7\u00e3o da tua empresa, para transmitir mensagens subliminares da marca, evidenciar os seus valores e miss\u00f5es.<\/p>\n<p>\u00c9 uma pe\u00e7a importante do Plano de Marketing e de Comunica\u00e7\u00e3o das empresas e deve ser pensada desde logo na cria\u00e7\u00e3o da identidade visual (log\u00f3tipo).<\/p>\n<p>V\u00ea abaixo a lista dos principais conceitos e significados associados a cada cor:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1153\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-lista1.jpg\" alt=\"lista significado cores\" width=\"564\" height=\"1550\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-lista1.jpg 564w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-lista1-109x300.jpg 109w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/6abr-blog-lista1-373x1024.jpg 373w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>Na Fidelizarte, ajudamos-te na cria\u00e7\u00e3o da identidade da tua empresa e desenvolvemos a tua presen\u00e7a online, tendo em conta todos os aspectos que refor\u00e7am e melhoram a sua comunica\u00e7\u00e3o e reconhecimento.\u00a0<a href=\"https:\/\/www.fidelizarte.pt\/contactos\"><span style=\"color: #008080\"><strong>Fala connosco<\/strong><\/span><\/a>. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se pensas que as cores das marcas s\u00e3o &#8220;apenas um detalhe&#8220;, deixa-nos corrigir essa ideia. A cor na comunica\u00e7\u00e3o \u00e9 um elemento ao qual deves dar muita import\u00e2ncia, j\u00e1 que pode vir a ser determinante para o sucesso que ter\u00e1s junto do teu p\u00fablico. Mais que um gosto pessoal ou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[139,61,25,140],"class_list":["post-1151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-comunicacao","tag-cores","tag-marketing","tag-simbologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Cor na Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Se pensas que as cores das marcas s\u00e3o &quot;apenas um detalhe&quot;, deixa-nos corrigir essa ideia. 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