{"id":1220,"date":"2018-08-10T14:39:38","date_gmt":"2018-08-10T14:39:38","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1220"},"modified":"2018-08-10T14:39:38","modified_gmt":"2018-08-10T14:39:38","slug":"a-identidade-corporativa","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/a-identidade-corporativa\/","title":{"rendered":"A Identidade Corporativa"},"content":{"rendered":"<p><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">A Identidade Corporativa \u00e9 muito mais do que um simples log\u00f3tipo ou aplica\u00e7\u00f5es do mesmo. O objetivo principal \u00e9 apresentar a estrutura e organiza\u00e7\u00e3o de uma determinada institui\u00e7\u00e3o ou empresa.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">Para desenvolver uma Identidade Corporativa \u00e9 fundamental conhecer o p\u00fablico-alvo que queremos atingir. Nesta primeira etapa, dever\u00e1 ser elaborada uma an\u00e1lise de campo, s\u00f3 assim obteremos as informa\u00e7\u00f5es sobre o p\u00fablico-alvo selecionado.<br \/>\nOutro aspeto fundamental a considerar \u00e9 a cria\u00e7\u00e3o de uma imagem \u00fanica, um <a href=\"https:\/\/www.fidelizarte.pt\/logotipos\">log\u00f3tipo<\/a>, com uma personalidade pr\u00f3pria, que transmita de forma clara e com impacto a filosofia da empresa. Dever\u00e1 haver um cuidado especial na realiza\u00e7\u00e3o do mesmo para o podermos utilizar em diversas aplica\u00e7\u00f5es como cartas, envelopes, brochuras, aplica\u00e7\u00f5es, sinal\u00e9tica, outdoors, entre outros.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">O objetivo final da<a href=\"https:\/\/www.fidelizarte.pt\/criacao-de-logotipos\"> imagem corporativa<\/a>, \u00e9 ter uma imagem que transmita conceitos positivos tais como confian\u00e7a, credibilidade, seriedade, distin\u00e7\u00e3o, seguran\u00e7a, inova\u00e7\u00e3o, ou pelo menos alguns destes conceitos de forma integrada, possibilitando assim uma abrang\u00eancia mais generalizada do p\u00fablico-alvo.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">Assim, podemos em 6 passos exemplificar o processo de cria\u00e7\u00e3o de uma Identidade Corporativa:<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><br \/>\n<\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><b>1 &#8211; <\/b><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">An\u00e1lise e reflex\u00e3o do posicionamento da empresa no mercado, selecionar o p\u00fablico-alvo;<\/p>\n<p><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><b>2 &#8211;<\/b><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"> Defini\u00e7\u00e3o dos atributos que a imagem corporativa deve transmitir;<\/p>\n<p><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><b>3 &#8211; <\/b><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">Posicionamento da empresa e pesquisa da concorr\u00eancia;<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><b>4 &#8211;<\/b><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"> Processos criativos que possam transmitir os atributos pretendidos;<\/p>\n<p><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><b>5 &#8211; <\/b><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">Cria\u00e7\u00e3o de maquetas para que o cliente possa avaliar;<\/p>\n<p><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"><b>6 &#8211;<\/b><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\"> Aprovado o design por parte do cliente, passamos para a fase de elabora\u00e7\u00e3o dos restantes materiais de comunica\u00e7\u00e3o.<\/p>\n<p><\/span><\/span><\/span><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">A Imagem Corporativa representa uma mais-valia em termos de promo\u00e7\u00e3o de uma determinada empresa ou institui\u00e7\u00e3o, uma vez que contribui para a credibilidade e reconhecimento da empresa. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">Estamos a falar de um projecto no \u00e2mbito do branding. Numa palavra, deve ser feita por profissionais da \u00e1rea. Se queres criar a tua identidade corporativa ou at\u00e9 mesmo se achas que a tua marca precisa de um <\/span><\/span><\/span><em><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">make-over<\/span><\/span><\/span><\/em><span style=\"color: #000000\"><span style=\"font-family: Open Sans, serif\"><span style=\"font-size: small\">, fala connosco! Visita o nosso portf\u00f3lio e <a href=\"https:\/\/www.fidelizarte.pt\/contactos\">contacta-nos<\/a>! <\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Identidade Corporativa \u00e9 muito mais do que um simples log\u00f3tipo ou aplica\u00e7\u00f5es do mesmo. O objetivo principal \u00e9 apresentar a estrutura e organiza\u00e7\u00e3o de uma determinada institui\u00e7\u00e3o ou empresa. Para desenvolver uma Identidade Corporativa \u00e9 fundamental conhecer o p\u00fablico-alvo que queremos atingir. Nesta primeira etapa, dever\u00e1 ser elaborada uma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[14,4,5,74],"tags":[76,44,153,25,144,104],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-marketing-digital","category-webdesign","category-website","tag-branding","tag-design","tag-imagem-corporativa","tag-marketing","tag-regras","tag-responsive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Identidade Corporativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/a-identidade-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Identidade Corporativa\" \/>\n<meta property=\"og:description\" content=\"A Identidade Corporativa \u00e9 muito mais do que um simples log\u00f3tipo ou aplica\u00e7\u00f5es do mesmo. 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