{"id":1227,"date":"2018-08-27T16:13:52","date_gmt":"2018-08-27T16:13:52","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1227"},"modified":"2018-09-05T14:56:31","modified_gmt":"2018-09-05T14:56:31","slug":"o-algoritmo-do-facebook","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/o-algoritmo-do-facebook\/","title":{"rendered":"O Algoritmo do Facebook"},"content":{"rendered":"

O Facebook come\u00e7ou a desenvolver algoritmos com o prop\u00f3sito de manter o conte\u00fado mais relevante personalizando-o para cada usu\u00e1rio. Alguns dos pontos cruciais em que o Facebook se baseia:<\/p>\n

Conte\u00fado –<\/strong> \u00c9 fundamental que haja uma mudan\u00e7a na forma como o conte\u00fado \u00e9 abordado. Conte\u00fado capaz de despertar emo\u00e7\u00e3o, coment\u00e1rios e partilhas.<\/p>\n

Intera\u00e7\u00e3o \u2013<\/strong> Existem determinados tipos de conte\u00fado que conseguem criar maior intera\u00e7\u00e3o entre os utilizadores, de forma natural e sem publicidade associada. O conte\u00fado em formato v\u00eddeo, em particular. V\u00eddeo em directo \u00e9 um dos g\u00e9neros com mais resultados.<\/p>\n

Grupos –<\/strong> A cria\u00e7\u00e3o de um grupo no Facebook, para a comunidade que representa o seu p\u00fablico-alvo, pode ser uma excelente forma de incentivo \u00e0 intera\u00e7\u00e3o e partilha de ideias.<\/p>\n

Colaboradores da empresa –<\/strong> As pessoas que mais podem projectar os conte\u00fados de uma marca s\u00e3o os pr\u00f3prios colaboradores da empresa. Basta pensar que o Facebook privilegia o conte\u00fado de amigos e familiares em rela\u00e7\u00e3o a empresas. As probabilidades dos conte\u00fados serem lidos aumentam exponencialmente. Se os conte\u00fados forem partilhados esse crescimento \u00e9 ainda maior.<\/p>\n

Outros aspectos importantes –<\/strong> As hashtags e a publica\u00e7\u00e3o de an\u00fancios (os an\u00fancios no Facebook produzem um ROI incrivelmente positivo), s\u00e3o pontos muito importantes a considerar.<\/p>\n

Na Fidelizarte asseguramos a gest\u00e3o das p\u00e1ginas<\/a> de Facebook com o m\u00e1ximo de rigor, garantindo mais criatividade, mais efic\u00e1cia nas mensagens, mais seguidores. Visite o nosso portf\u00f3lio.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

O Facebook come\u00e7ou a desenvolver algoritmos com o prop\u00f3sito de manter o conte\u00fado mais relevante personalizando-o para cada usu\u00e1rio. Alguns dos pontos cruciais em que o Facebook se baseia: Conte\u00fado – \u00c9 fundamental que haja uma mudan\u00e7a na forma como o conte\u00fado \u00e9 abordado. Conte\u00fado capaz de despertar emo\u00e7\u00e3o, coment\u00e1rios […]<\/p>\n","protected":false},"author":2,"featured_media":1228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,2,14,3,16,5],"tags":[157,44,10,122,71,104],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-facebook","category-internet","category-linkedin","category-twitter","category-webdesign","tag-criatividade","tag-design","tag-facebook-2","tag-gestao","tag-redes-sociais","tag-responsive"],"yoast_head":"\nO Algoritmo do Facebook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/o-algoritmo-do-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Algoritmo do Facebook\" \/>\n<meta property=\"og:description\" content=\"O Facebook come\u00e7ou a desenvolver algoritmos com o prop\u00f3sito de manter o conte\u00fado mais relevante personalizando-o para cada usu\u00e1rio. 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