{"id":1336,"date":"2019-01-31T10:07:40","date_gmt":"2019-01-31T10:07:40","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1336"},"modified":"2019-01-31T10:07:40","modified_gmt":"2019-01-31T10:07:40","slug":"um-bom-copy-resolve-muitos-problemas","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/","title":{"rendered":"Um bom copy resolve muitos problemas!"},"content":{"rendered":"

At\u00e9 h\u00e1 poucos anos atr\u00e1s, apresentar a metodologia de Design Centrado no Utilizador a um cliente era o mesmo que apresentar um complexo plano de fuga para Marte.
\nHoje em dia j\u00e1 n\u00e3o \u00e9 assim, as pessoas entendem cada vez melhor a import\u00e2ncia de colocar o utilizador no centro do sistema solar. (Aqui<\/a> pode saber mais sobre esta metodologia e aqui\u00a0<\/a>quais as suas vantagens)<\/p>\n

No entanto, existem algumas coisas que ainda falham e s\u00e3o colocadas em segundo plano, como os conte\u00fados escritos. Esta desvaloriza\u00e7\u00e3o por norma vem repleta de exig\u00eancias como espa\u00e7os, caracter\u00edsticas e condi\u00e7\u00f5es j\u00e1 definidas. O resultado destas exig\u00eancias s\u00e3o textos demasiado gen\u00e9ricos e recheados de adjectivos.<\/p>\n

Mas afinal, um copy<\/em> “menos bom” traz consigo assim tantos problemas?! Quais?<\/p>\n

Utilizadores confusos.<\/strong> Os utilizadores v\u00e3o recorrer ao apoio ao cliente com uma infinita lista de d\u00favidas.<\/p>\n

Problemas pedem solu\u00e7\u00f5es urgentes.<\/strong> Problemas que poderiam ter sido detectados v\u00e3o ter de ser resolvidos com urg\u00eancia, para evitar que o programador volte a programar. E quem diz programador diz tamb\u00e9m webdesigner<\/em>.<\/p>\n

A concorr\u00eancia ganha pontos.<\/strong> Se o seu cliente ou poss\u00edvel cliente n\u00e3o consegue o que procura rapidamente vai procurar na concorr\u00eancia.<\/p>\n

Mas qual o caminho a seguir para atingir conte\u00fados coerentes e atractivos? No pr\u00f3ximo artigo contamos tudo!<\/p>\n

Uma boa explica\u00e7\u00e3o \u00e9 meio caminho andado para o sucesso, desvalorizar os conte\u00fados escritos n\u00e3o pode ser uma op\u00e7\u00e3o. A simplicidade e assertividade s\u00e3o amigas do sucesso!<\/p>\n","protected":false},"excerpt":{"rendered":"

At\u00e9 h\u00e1 poucos anos atr\u00e1s, apresentar a metodologia de Design Centrado no Utilizador a um cliente era o mesmo que apresentar um complexo plano de fuga para Marte. Hoje em dia j\u00e1 n\u00e3o \u00e9 assim, as pessoas entendem cada vez melhor a import\u00e2ncia de colocar o utilizador no centro do […]<\/p>\n","protected":false},"author":2,"featured_media":1337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[14],"tags":[164,44,163],"class_list":["post-1336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-copyright","tag-design","tag-design-centrado-no-utilizador"],"yoast_head":"\nUm bom copy resolve muitos problemas!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um bom copy resolve muitos problemas!\" \/>\n<meta property=\"og:description\" content=\"At\u00e9 h\u00e1 poucos anos atr\u00e1s, apresentar a metodologia de Design Centrado no Utilizador a um cliente era o mesmo que apresentar um complexo plano de fuga para Marte. Hoje em dia j\u00e1 n\u00e3o \u00e9 assim, as pessoas entendem cada vez melhor a import\u00e2ncia de colocar o utilizador no centro do […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/fidelizarte\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T10:07:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2019\/01\/artigo-dezembro-07.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fidelizarte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fidelizarte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/\"},\"author\":{\"name\":\"Fidelizarte\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#\\\/schema\\\/person\\\/280a29402f1e13c94116107467b4fd3b\"},\"headline\":\"Um bom copy resolve muitos problemas!\",\"datePublished\":\"2019-01-31T10:07:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/\"},\"wordCount\":269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/artigo-dezembro-07.png\",\"keywords\":[\"copyright\",\"design\",\"design centrado no utilizador\"],\"articleSection\":[\"Internet\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/\",\"name\":\"Um bom copy resolve muitos problemas!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/artigo-dezembro-07.png\",\"datePublished\":\"2019-01-31T10:07:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/artigo-dezembro-07.png\",\"contentUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/artigo-dezembro-07.png\",\"width\":1200,\"height\":798},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/um-bom-copy-resolve-muitos-problemas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Um bom copy resolve muitos problemas!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/\",\"name\":\"Fidelizarte - 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Hoje em dia j\u00e1 n\u00e3o \u00e9 assim, as pessoas entendem cada vez melhor a import\u00e2ncia de colocar o utilizador no centro do […]","og_url":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/","og_site_name":"Fidelizarte - Web Solutions","article_publisher":"http:\/\/www.facebook.com\/fidelizarte","article_published_time":"2019-01-31T10:07:40+00:00","og_image":[{"width":1200,"height":798,"url":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2019\/01\/artigo-dezembro-07.png","type":"image\/png"}],"author":"Fidelizarte","twitter_misc":{"Escrito por":"Fidelizarte","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#article","isPartOf":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/"},"author":{"name":"Fidelizarte","@id":"https:\/\/www.fidelizarte.pt\/blog\/#\/schema\/person\/280a29402f1e13c94116107467b4fd3b"},"headline":"Um bom copy resolve muitos problemas!","datePublished":"2019-01-31T10:07:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/"},"wordCount":269,"commentCount":0,"publisher":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/#organization"},"image":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2019\/01\/artigo-dezembro-07.png","keywords":["copyright","design","design centrado no utilizador"],"articleSection":["Internet"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/","url":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/","name":"Um bom copy resolve muitos problemas!","isPartOf":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#primaryimage"},"image":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2019\/01\/artigo-dezembro-07.png","datePublished":"2019-01-31T10:07:40+00:00","breadcrumb":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#primaryimage","url":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2019\/01\/artigo-dezembro-07.png","contentUrl":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2019\/01\/artigo-dezembro-07.png","width":1200,"height":798},{"@type":"BreadcrumbList","@id":"https:\/\/www.fidelizarte.pt\/blog\/um-bom-copy-resolve-muitos-problemas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fidelizarte.pt\/blog\/"},{"@type":"ListItem","position":2,"name":"Um bom copy resolve muitos problemas!"}]},{"@type":"WebSite","@id":"https:\/\/www.fidelizarte.pt\/blog\/#website","url":"https:\/\/www.fidelizarte.pt\/blog\/","name":"Fidelizarte - 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