{"id":1384,"date":"2019-05-24T10:29:11","date_gmt":"2019-05-24T10:29:11","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1384"},"modified":"2019-09-19T11:55:04","modified_gmt":"2019-09-19T11:55:04","slug":"inbound-marketing-saiba-como-funciona","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/inbound-marketing-saiba-como-funciona\/","title":{"rendered":"Inbound Marketing \u2013 saiba como funciona"},"content":{"rendered":"<p><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\">O Inbound Marketing diz respeito a um conjunto de estrat\u00e9gias de Marketing implementadas por forma a atrair visitantes, utilizando conte\u00fados relevantes para p\u00fablicos espec\u00edficos. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\">Diferencia-se do Outbound Marketing pois, neste caso, s\u00e3o os visitantes (ou potenciais clientes) que procuram as empresas, atra\u00eddos atrav\u00e9s de canais, como os blogs ou as redes sociais, o que reduz o custo de aquisi\u00e7\u00e3o de clientes (CAC), captando leads de forma org\u00e2nica. O Inbound permite medir os resultados, analisando a quantidade de visitantes e de convers\u00e3o de clientes.<br \/>\n<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\">O processo pode ser dividido em <strong>5 etapas<\/strong>:<\/span><\/span><\/span><\/p>\n<ul>\n<li><strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>Gera\u00e7\u00e3o de tr\u00e1fego e atra\u00e7\u00e3o de potenciais clientes:<\/span><\/span><\/span><\/span><\/strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\">\u00a0por exemplo,<\/span><\/span><\/span><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>\u00a0atrav\u00e9s de blogs, de compra de tr\u00e1fego ou de gera\u00e7\u00e3o de tr\u00e1fego atrav\u00e9s de redes sociais;<\/span><\/span><\/span><\/span><\/li>\n<li><strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>Convers\u00e3o do tr\u00e1fego gerado em leads:\u00a0<\/span><\/span><\/span><\/span><\/strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\">com a cria\u00e7\u00e3o de<\/span><\/span><\/span><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>\u00a0<strong>Landing Pages<\/strong>,\u00a0p\u00e1ginas\u00a0focadas na convers\u00e3o, cria\u00e7\u00e3o de an\u00fancios de gera\u00e7\u00e3o de leads, por exemplo, atrav\u00e9s do Facebook ou do Instagram e cria\u00e7\u00e3o de ofertas personalizadas;<\/span><\/span><\/span><\/span><\/li>\n<li><strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>Relacionamento e alimenta\u00e7\u00e3o das leads:\u00a0<\/span><\/span><\/span><\/span><\/strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>atrav\u00e9s de campanhas de email marketing e do pr\u00f3prio relacionamento com o conte\u00fado;<\/span><\/span><\/span><\/span><\/li>\n<li><strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>Converter leads em vendas:\u00a0<\/span><\/span><\/span><\/span><\/strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\">para aumentar a taxa de convers\u00e3o, cada uma das leads deve ser tratada de forma personalizada;<\/span><\/span><\/span><\/li>\n<li><strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>An\u00e1lise de resultados:<\/span><\/span><\/span><\/span><\/strong><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\"><span>\u00a0por forma a poder avaliar o impacto das suas a\u00e7\u00f5es e ajustar a estrat\u00e9gia.<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #3c4858\"><span style=\"font-family: Roboto, Helvetica, Arial, sans-serif\"><span style=\"font-size: large\">Um tema para ser tratado por profissionais, <a href=\"https:\/\/www.fidelizarte.pt\/contactos\">contate-nos<\/a>.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Inbound Marketing diz respeito a um conjunto de estrat\u00e9gias de Marketing implementadas por forma a atrair visitantes, utilizando conte\u00fados relevantes para p\u00fablicos espec\u00edficos. Diferencia-se do Outbound Marketing pois, neste caso, s\u00e3o os visitantes (ou potenciais clientes) que procuram as empresas, atra\u00eddos atrav\u00e9s de canais, como os blogs ou as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[14,4,18],"tags":[119,167,68,25,71],"class_list":["post-1384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-marketing-digital","category-redes-sociais","tag-content","tag-inbound-marketing","tag-internet","tag-marketing","tag-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing \u2013 saiba como funciona | Fidelizarte<\/title>\n<meta name=\"description\" content=\"O Inbound Marketing diz respeito a um conjunto de estrat\u00e9gias de Marketing implementadas por forma a atrair visitantes, utilizando conte\u00fados relevantes...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/inbound-marketing-saiba-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing \u2013 saiba como funciona | Fidelizarte\" \/>\n<meta property=\"og:description\" content=\"O Inbound Marketing diz respeito a um conjunto de estrat\u00e9gias de Marketing implementadas por forma a atrair visitantes, utilizando conte\u00fados relevantes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/inbound-marketing-saiba-como-funciona\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - 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