{"id":1421,"date":"2019-07-18T08:57:31","date_gmt":"2019-07-18T08:57:31","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1421"},"modified":"2019-09-19T10:45:05","modified_gmt":"2019-09-19T10:45:05","slug":"7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\/","title":{"rendered":"Formul\u00e1rios de convers\u00e3o – 7 maneiras de os otimizar"},"content":{"rendered":"\n

Formul\u00e1rios de convers\u00e3o, uma estrat\u00e9gia muito utilizada para oferecer e-books, v\u00eddeos e outros tipos de conte\u00fados ricos e diferenciados, s\u00e3o espa\u00e7os para preenchimento de dados que aparecem na landing page. <\/p>\n\n\n\n

H\u00e1 uma troca b\u00e1sica, simples e justa: o utilizador consegue aceder ou fazer download desse material e, em contrapartida, ele insere algumas informa\u00e7\u00f5es de contato que ser\u00e3o usadas pela empresa posteriormente. Uma ferramenta estrat\u00e9gica e que ajuda a gerar leads importantes.
O seu formul\u00e1rio \u00e9 o epicentro do seu processo de convers\u00e3o de leads no site. Ent\u00e3o \u00e9 importante fazer tudo o que puder para o otimizar. <\/p>\n\n\n\n

Deixamos-lhe algumas dicas:<\/h4>\n\n\n\n

– \u00e9 importante que o formul\u00e1rio seja vis\u00edvel<\/strong>, o utilizador n\u00e3o deve precisar de fazer scroll para o conseguir ver;<\/p>\n\n\n\n

– deve ter um t\u00edtulo e um call-to-action<\/strong>, bem vis\u00edveis e destacados, ou seja, dever\u00e1 incentivar o utilizador a preencher o formul\u00e1rio, como por exemplo: “Comece a sua avalia\u00e7\u00e3o gratuita”; <\/p>\n\n\n\n

– tenha em aten\u00e7\u00e3o o tamanho do formul\u00e1rio<\/strong>, se o formul\u00e1rio for muito longo, as pessoas poder\u00e3o desistir de preench\u00ea-lo. Mas um formul\u00e1rio mais curto pode fazer a oferta parecer de pouco valor. <\/p>\n\n\n\n

Se a oferta for um infogr\u00e1fico, basta pedir o nome, apelido e e-mail, no entanto, se a oferta for um e-book, ser\u00e3o necess\u00e1rios mais dados. Dever\u00e1 ter em aten\u00e7\u00e3o tamb\u00e9m as leads que gera, se tiver muitas leads para fazer triagem, adicione mais campos ao formul\u00e1rio para que seja mais f\u00e1cil qualificar cada lead e saber quais valem a pena;<\/p>\n\n\n\n

– marque os campos obrigat\u00f3rios<\/strong>, normalmente s\u00e3o marcados com um asterisco (*);<\/p>\n\n\n\n

– oculte os campos j\u00e1 preenchidos<\/strong>, se o seu formul\u00e1rio possuir campos extra, esses dever\u00e3o aparecer apenas na primeira vez que o utilizador preenche o formul\u00e1rio;<\/p>\n\n\n\n

– personalize o bot\u00e3o de envio<\/strong>, sendo uma oportunidade final de convencer os seus visitantes de que \u00e9 bom para eles preencher os \u00faltimos campos, adeque o texto ao que est\u00e1 a oferecer e n\u00e3o coloque apenas o gen\u00e9rico \u201cenviar\u201d;<\/p>\n\n\n\n

– assegure a privacidade do utilizador<\/strong>, \u00e9 importante que o utilizador sinta que os seus dados est\u00e3o seguros, para isso coloque um link para a sua pol\u00edtica de privacidade ao lado do campo de e-mail por exemplo. Este passo tamb\u00e9m mostrar\u00e1 que a sua empresa \u00e9 confi\u00e1vel e aumentar\u00e1 as suas convers\u00f5es.<\/p>\n\n\n\n

Esperamos que estas dicas lhe sejam muito \u00fateis \ud83d\ude42 Se ainda tiver d\u00favidas, entre em contato <\/a>connosco.<\/p>\n","protected":false},"excerpt":{"rendered":"

Formul\u00e1rios de convers\u00e3o, uma estrat\u00e9gia muito utilizada para oferecer e-books, v\u00eddeos e outros tipos de conte\u00fados ricos e diferenciados, s\u00e3o espa\u00e7os para preenchimento de dados que aparecem na landing page. H\u00e1 uma troca b\u00e1sica, simples e justa: o utilizador consegue aceder ou fazer download desse material e, em contrapartida, ele […]<\/p>\n","protected":false},"author":2,"featured_media":1537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[14,4,74],"tags":[185],"class_list":["post-1421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-marketing-digital","category-website","tag-leads"],"yoast_head":"\nFormul\u00e1rios de convers\u00e3o - 7 maneiras de os otimizar<\/title>\n<meta name=\"description\" content=\"Formul\u00e1rios de convers\u00e3o, uma estrat\u00e9gia muito utilizada para oferecer e-books, v\u00eddeos e outros tipos de conte\u00fados ricos e diferenciados...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formul\u00e1rios de convers\u00e3o - 7 maneiras de os otimizar\" \/>\n<meta property=\"og:description\" content=\"Formul\u00e1rios de convers\u00e3o, uma estrat\u00e9gia muito utilizada para oferecer e-books, v\u00eddeos e outros tipos de conte\u00fados ricos e diferenciados...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/fidelizarte\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-18T08:57:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-19T10:45:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2019\/07\/site1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2340\" \/>\n\t<meta property=\"og:image:height\" content=\"1560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fidelizarte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fidelizarte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\\\/\"},\"author\":{\"name\":\"Fidelizarte\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#\\\/schema\\\/person\\\/280a29402f1e13c94116107467b4fd3b\"},\"headline\":\"Formul\u00e1rios de convers\u00e3o – 7 maneiras de os otimizar\",\"datePublished\":\"2019-07-18T08:57:31+00:00\",\"dateModified\":\"2019-09-19T10:45:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\\\/\"},\"wordCount\":440,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/site1-1.jpg\",\"keywords\":[\"leads\"],\"articleSection\":[\"Internet\",\"Marketing Digital\",\"Website\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\\\/\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/7-maneiras-de-otimizar-os-seus-formularios-de-conversao-para-obter-leads-melhores\\\/\",\"name\":\"Formul\u00e1rios de convers\u00e3o - 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