{"id":1619,"date":"2019-11-28T10:50:51","date_gmt":"2019-11-28T10:50:51","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1619"},"modified":"2019-11-28T10:54:20","modified_gmt":"2019-11-28T10:54:20","slug":"trafego-organico","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/trafego-organico\/","title":{"rendered":"Como aumentar o tr\u00e1fego org\u00e2nico de forma r\u00e1pida?"},"content":{"rendered":"\n

Na realidade, n\u00e3o h\u00e1 uma solu\u00e7\u00e3o pr\u00e1tica que aumente o tr\u00e1fego do dia para a noite. Mudar o cen\u00e1rio, s\u00f3 \u00e9 poss\u00edvel em algumas das situa\u00e7\u00f5es que ser\u00e3o discutidas neste artigo. <\/p>\n\n\n\n

Problemas de Crawling e impacto no tr\u00e1fego org\u00e2nico \u2014 Robots.txt<\/strong><\/h4>\n\n\n\n

\u00c9\no problema mais comum quando existem\ndificuldades\ncom tr\u00e1fego org\u00e2nico. Mas o que \u00e9 crawling?\nO robot\nde pesquisa\ndo Google trabalha com uma ferramenta denominada\nde \u201cbot\u201d.\nEle navega na internet, l\u00ea\nas p\u00e1ginas e guarda\ninforma\u00e7\u00e3o para depois processar e organizar\nem links org\u00e2nicos. Este\nprocesso de percorrer e\ndescobrir p\u00e1ginas \u00e9\nchamado de crawling.<\/p>\n\n\n\n

O\nque pode estar dentro de um site para ser um problema de crawling? O\narquivo robots.txt. Este\n\u00e9 um arquivo que \u00e9\ncolocado\nna raiz do site que \u201cdiz\u201d aos crawlers do Google o que podem e o\nque n\u00e3o podem procurar\nno site.<\/p>\n\n\n\n

Muitas\nvezes, durante o\ndesenvolvimento do\nsite, \u00e9\ncolocada uma diretriz dentro\ndo robots.txt que solicita\nque nenhuma p\u00e1gina seja lida. O problema \u00e9 quando o\nsite fica online com\nessa diretriz espec\u00edfica. Deste\nmodo, o Google n\u00e3o\nconseguir\u00e1 ler essas p\u00e1ginas.<\/p>\n\n\n\n

Este\n\u00e9 um problema muito\ns\u00e9rio, contudo,\nsimples de resolver. Tirando esta\ndiretriz, numa\nsemana o seu\ntr\u00e1fego estar\u00e1 2,\n3\nou at\u00e9 20 vezes maior, dependendo do site.<\/p>\n\n\n\n

Bloqueio<\/strong><\/h4>\n\n\n\n

Outro\nproblema relacionado com o\ncrawling, normalmente o mais comum, est\u00e1\nligado\nao bloqueio do pr\u00f3prio robot\ndo Google. Por vezes, sites\nde grandes\nempresas\npossuem\numa configura\u00e7\u00e3o que bloqueia tudo o\nque vem de fora do pa\u00eds. \n<\/p>\n\n\n\n

Como\no Google faz a consulta a partir de servidores americanos, quando \u00e9\nbloqueado\nqualquer acesso internacional, o\nbot n\u00e3o\nconsegue ler\ne processar o site. Desta\nforma n\u00e3o consegue\nidentificar as informa\u00e7\u00f5es, e,\nconsequentemente, n\u00e3o pode\nposicionar o site na\np\u00e1gina de resultados. \n<\/p>\n\n\n\n

Frameworks\nJavaScript<\/strong><\/h4>\n\n\n\n

Este\n\u00e9 um problema de crawling que acontece quando os frameworks s\u00e3o\nfeitos em JavaScript. Existem v\u00e1rios frameworks feitos nesta\nlinguagem, mas o Google n\u00e3o consegue processar este formato da mesma\nforma como um site em HTML.<\/p>\n\n\n\n

Assim,\nos bots n\u00e3o conseguem identificar todas as informa\u00e7\u00f5es ou\nlinks e o site n\u00e3o ir\u00e1 ficar\nbem posicionado na\nferramenta de pesquisa.\nPor isso, quando este\nsite \u00e9 migrado para um formato mais tradicional, conseguem\nperceber-se\nmudan\u00e7as positivas no tr\u00e1fego org\u00e2nico.<\/p>\n\n\n\n

T\u00edtulos<\/strong><\/h4>\n\n\n\n

Por mais pequeno que este detalhe seja, sites com t\u00edtulos duplicados ou mal feitos, fazem diferen\u00e7a. Simplesmente colocar cada t\u00edtulo no seu devido lugar faz com que alguns sites tripliquem o tr\u00e1fego org\u00e2nico numa semana. <\/p>\n\n\n\n

Links internos<\/strong><\/h4>\n\n\n\n

O\n\u00faltimo item \u00e9 a falta de links internos. Imagine que tem um site\ncom uma infinidade de p\u00e1ginas, mas a\nsua home page \u00e9 est\u00e1tica,\ns\u00f3 com uma caixa de pesquisa.<\/p>\n\n\n\n

Se\nn\u00e3o tiver nenhum link interno que\naponte para as outras\np\u00e1ginas, para o Google continuar a\nnavegar, dificilmente ele\nir\u00e1\nreconhecer tudo o que possui no site.<\/p>\n\n\n\n

Isto\n\u00e9 um problema de arquitetura, pois\no site n\u00e3o tem uma\nestrutura clara de links em cada uma das p\u00e1ginas. Neste\ncaso, \u00e9 necess\u00e1rio adicionar\npelo menos alguns links no menu ou no rodap\u00e9 para que ele possa\ndescobrir todas as p\u00e1ginas que o\nsite possui.<\/p>\n\n\n\n

Este\nerro de n\u00e3o ter linkagem \u00e9 mais comum do que pensa,\nmas que pode ser contornado melhorando o HTML da p\u00e1gina, sitemap\nentre outros.<\/p>\n\n\n\n

Se\ntrabalhar bem uma\narquitetura clara de links de forma organizada, criar conte\u00fado\nrecorrente e n\u00e3o\napresentar nenhum dos erros mencionados, o seu tr\u00e1fego vai continuar\na crescer. \n<\/p>\n\n\n\n

A Fidelizarte <\/a>pode ajudar, entre em contato connosco \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Na realidade, n\u00e3o h\u00e1 uma solu\u00e7\u00e3o pr\u00e1tica que aumente o tr\u00e1fego do dia para a noite. Mudar o cen\u00e1rio, s\u00f3 \u00e9 poss\u00edvel em algumas das situa\u00e7\u00f5es que ser\u00e3o discutidas neste artigo. Problemas de Crawling e impacto no tr\u00e1fego org\u00e2nico \u2014 Robots.txt \u00c9 o problema mais comum quando existem dificuldades com […]<\/p>\n","protected":false},"author":2,"featured_media":1622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,4,21,5,74],"tags":[234,64,235,233],"class_list":["post-1619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-digital","category-seo","category-webdesign","category-website","tag-crawling","tag-fidelizarte","tag-frameworks","tag-organic"],"yoast_head":"\nComo aumentar o tr\u00e1fego org\u00e2nico de forma r\u00e1pida?<\/title>\n<meta name=\"description\" content=\"Na realidade n\u00e3o h\u00e1 uma solu\u00e7\u00e3o pr\u00e1tica que aumente o tr\u00e1fego do dia para a noite. 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