{"id":169,"date":"2014-05-28T08:04:11","date_gmt":"2014-05-28T08:04:11","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=169"},"modified":"2015-03-06T17:17:00","modified_gmt":"2015-03-06T17:17:00","slug":"batalha-pelas-mensagens-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/batalha-pelas-mensagens-nas-redes-sociais\/","title":{"rendered":"A batalha pelas mensagens nas redes sociais"},"content":{"rendered":"

\"mensagens_redes_sociais\"<\/center> <\/p>\n

Tem sido dif\u00edcil ignorar a r\u00e1pida ascen\u00e7\u00e3o das mensagens nas redes sociais desde o in\u00edcio deste ano.<\/p>\n

Come\u00e7ou pela compra astron\u00f3mica da aplica\u00e7\u00e3o WhatsApp<\/em> por 16 bili\u00f5es de d\u00f3lares pelo Facebook<\/em> em Fevereiro e a aplica\u00e7\u00e3o Viber<\/em> comprada pela Rakuten<\/em> por 900 milh\u00f5es. Depois a startup Tango<\/em> recebeu um investimento de 280 milh\u00f5es em Mar\u00e7o, uma ac\u00e7\u00e3o que, segundo a Forbes<\/em>, valorizou a empresa em mais de 1 bili\u00e3o de d\u00f3lares.<\/p>\n

No in\u00edcio do m\u00eas passado, o Vine<\/em> lan\u00e7ou o Vine Messages<\/em>, o primeiro investimento da empresa no campo das mensagens. Uma jogada para se manterem a par com o Facebook<\/em> (cujas aplica\u00e7\u00f5es Messenger<\/em> e Instagram<\/em> permitem a troca de mensagens) e o Snapchat<\/em>.<\/p>\n

 <\/p>\n

Vine<\/strong><\/p>\n

O Vine<\/em> \u00e9 a plataforma de microv\u00eddeos mais recente a permitir a op\u00e7\u00e3o de troca de mensagens e os seus recursos de v\u00eddeo inigual\u00e1veis fazem com que seja a melhor op\u00e7\u00e3o para mensagens em v\u00eddeo.<\/p>\n

\u00a0<\/strong><\/p>\n

Instagram<\/strong><\/p>\n

A aplica\u00e7\u00e3o de fotografias revelou a funcionalidade de mensagens no final do ano passado, mas pouco se tem falado sobre ela desde ent\u00e3o. Esta funcionalidade certamente que n\u00e3o deprecia a ess\u00eancia do Instagram<\/em>, ela simplesmente n\u00e3o faz a diferen\u00e7a para o Instagram<\/em> estar em vantagem em rela\u00e7\u00e3o a outras plataformas.<\/p>\n

 <\/p>\n

Facebook Messenger<\/strong><\/p>\n

Esta \u00e9 a aplica\u00e7\u00e3o mais robusta da lista. Ap\u00f3s a sua \u00faltima grande actualiza\u00e7\u00e3o no ano passado, Mark Zuckerberg mencionou o Messenger<\/em> v\u00e1rias vezes em comunicados feitos no primeiro trimestre deste ano.<\/p>\n

Ap\u00f3s a compra do WhatsApp<\/em> 16 bili\u00f5es de d\u00f3lares, fica a pergunta: Onde fica o Messenger<\/em> no meio disto? O Messenger<\/em> ainda permite chamadas gr\u00e1tis atrav\u00e9s de Wi-Fi<\/em>, o que revela outro objectivo de Zuckerberg de tentar ligar todos os utilizadores no mundo inteiro.<\/p>\n

 <\/p>\n

Twitter<\/strong><\/p>\n

A funcionalidade de mensagens no Twitter<\/em> permite o envio de imagens desde o final do ano passado mas n\u00e3o permite o envio de mensagens de v\u00eddeo e est\u00e1 limitada a 140 caracteres, o que faz que seja uma funcionalidade demasiado simples face \u00e0 concorr\u00eancia.<\/p>\n

 <\/p>\n

Snapchat<\/strong><\/p>\n

Ap\u00f3s a \u00faltima actualiza\u00e7\u00e3o do Snapchat<\/em>, as mensagens texto e conversas em v\u00eddeo em tempo real tornaram-se poss\u00edveis. Nesta aplica\u00e7\u00e3o ainda tem a vantagem, ou n\u00e3o, dependendo do ponto de vista, do hist\u00f3rico de mensagens ser apagado automaticamente.<\/p>\n

 <\/p>\n

Usa alguma destas plataformas? Na sua opini\u00e3o acha que devem distinguir-se cada vez mais entre si atrav\u00e9s de caracter\u00edsticas e funcionalidades \u00fanicas? Ou ser\u00e1 que o ideal passa por todas terem as mesmas funcionalidades aumentando ainda mais a concorr\u00eancia?<\/p>\n","protected":false},"excerpt":{"rendered":"

  Tem sido dif\u00edcil ignorar a r\u00e1pida ascen\u00e7\u00e3o das mensagens nas redes sociais desde o in\u00edcio deste ano. Come\u00e7ou pela compra astron\u00f3mica da aplica\u00e7\u00e3o WhatsApp por 16 bili\u00f5es de d\u00f3lares pelo Facebook em Fevereiro e a aplica\u00e7\u00e3o Viber comprada pela Rakuten por 900 milh\u00f5es. Depois a startup Tango recebeu um […]<\/p>\n","protected":false},"author":1,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[2,20,23,14,3,4,18,17,16,19],"tags":[10,75,68,71,70,69,72],"class_list":["post-169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-google-plus","category-instagram","category-internet","category-linkedin","category-marketing-digital","category-redes-sociais","category-snapchat","category-twitter","category-vine","tag-facebook-2","tag-instagram","tag-internet","tag-redes-sociais","tag-snapchat","tag-twitter","tag-vine"],"yoast_head":"\nA batalha pelas mensagens nas redes sociais<\/title>\n<meta name=\"description\" content=\"Tem sido dif\u00edcil ignorar a r\u00e1pida ascen\u00e7\u00e3o das mensagens nas redes sociais desde o in\u00edcio deste ano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/batalha-pelas-mensagens-nas-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A batalha pelas mensagens nas redes sociais\" \/>\n<meta property=\"og:description\" content=\"Tem sido dif\u00edcil ignorar a r\u00e1pida ascen\u00e7\u00e3o das mensagens nas redes sociais desde o in\u00edcio deste ano.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/batalha-pelas-mensagens-nas-redes-sociais\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - 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