{"id":1818,"date":"2020-03-17T10:01:45","date_gmt":"2020-03-17T10:01:45","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1818"},"modified":"2020-03-17T10:01:49","modified_gmt":"2020-03-17T10:01:49","slug":"tendencias-e-estrategias-de-marketing-de-conteudo-parte-2","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/tendencias-e-estrategias-de-marketing-de-conteudo-parte-2\/","title":{"rendered":"Tend\u00eancias e Estrat\u00e9gias de Marketing de Conte\u00fado (Parte 2)"},"content":{"rendered":"\n<p>Damos hoje continuidade ao tema da semana passada, mencionando quatro importantes t\u00e9cnicas de Marketing de Conte\u00fado.<\/p>\n\n\n\n<p><strong>Live Streaming<br><\/strong>Uma estrat\u00e9gia muito interessante e, por vezes, mais envolvente que um v\u00eddeo, \u00e9 a cria\u00e7\u00e3o de um directo em que o utilizador n\u00e3o s\u00f3 est\u00e1 a visualizar como tem a possibilidade de interagir em tempo real. Os lives est\u00e3o cada vez mais em voga nas mais diversas redes sociais, do Youtube e Facebook ao Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/iphone-x-afigith-mock-up-02-1024x683.png\" alt=\"\" class=\"wp-image-1821\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/iphone-x-afigith-mock-up-02-1024x683.png 1024w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/iphone-x-afigith-mock-up-02-300x200.png 300w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/iphone-x-afigith-mock-up-02-768x512.png 768w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/iphone-x-afigith-mock-up-02-1536x1024.png 1536w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/iphone-x-afigith-mock-up-02-2048x1365.png 2048w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/iphone-x-afigith-mock-up-02-360x240.png 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><strong>Conte\u00fados segmentados e com correla\u00e7\u00e3o<br><\/strong>Por forma a responder \u00e0s exig\u00eancias do novo consumidor, tem-se revelado fundamental compreender as caracter\u00edsticas e mecanismos individuais do usu\u00e1rio. Se, por um lado, se apresentam respostas quase que exclusivas, por outro, levar\u00e1 a um melhor ranking em motores de busca (como a Google) nomeadamente pelo facto de contemplarem conte\u00fados restritos e de grande qualidade.<\/p>\n\n\n\n<p><strong>Aumento no investimento<br><\/strong>Por forma a alcan\u00e7ar uma maior visibilidade, a cria\u00e7\u00e3o de conte\u00fado nos mais diferentes meios, tem-se manifestado como uma tend\u00eancia. Considerando o aumento da concorr\u00eancia, revela-se necess\u00e1rio haver tamb\u00e9m um maior investimento na cria\u00e7\u00e3o de conte\u00fado e na prolifera\u00e7\u00e3o do mesmo. <\/p>\n\n\n\n<p><strong>Conte\u00fado pago<br><\/strong>H\u00e1 consumidores que consideram importante investir no acesso a conte\u00fados que lhes traga respostas fidedignas e com valor acrescentado. Surge assim uma estrat\u00e9gia que se revela vencedora em dois momentos: num primeiro momento, a capitaliza\u00e7\u00e3o da informa\u00e7\u00e3o que, por sua vez, levar\u00e1 a um segundo momento, em que o consumidor pretende adquirir o produto ou servi\u00e7o associado \u00e0 informa\u00e7\u00e3o (paga) que procurou. Falamos aqui de, por exemplo, livros em formato digital (ebook), videoconfer\u00eancias, cursos online, entre outros produtos ou servi\u00e7os.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"240\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/28.01.2020-_-Marketing-de-Conteudo-_-conteudo-pago.png\" alt=\"\" class=\"wp-image-1820\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/28.01.2020-_-Marketing-de-Conteudo-_-conteudo-pago.png 601w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/03\/28.01.2020-_-Marketing-de-Conteudo-_-conteudo-pago-300x120.png 300w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Damos hoje continuidade ao tema da semana passada, mencionando quatro importantes t\u00e9cnicas de Marketing de Conte\u00fado.<\/p>\n","protected":false},"author":2,"featured_media":1822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[2,23,14,3,4,18,74,13],"tags":[25,162],"class_list":["post-1818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-internet","category-linkedin","category-marketing-digital","category-redes-sociais","category-website","category-youtube","tag-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00eancias e Estrat\u00e9gias de Marketing de Conte\u00fado (Parte 2)<\/title>\n<meta name=\"description\" content=\"Damos hoje continuidade ao tema da semana passada, mencionando quatro importantes t\u00e9cnicas de Marketing de Conte\u00fado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/tendencias-e-estrategias-de-marketing-de-conteudo-parte-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancias e Estrat\u00e9gias de Marketing de Conte\u00fado (Parte 2)\" \/>\n<meta property=\"og:description\" content=\"Damos hoje continuidade ao tema da semana passada, mencionando quatro importantes t\u00e9cnicas de Marketing de Conte\u00fado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/tendencias-e-estrategias-de-marketing-de-conteudo-parte-2\/\" \/>\n<meta property=\"og:site_name\" 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