{"id":1912,"date":"2020-07-10T09:00:00","date_gmt":"2020-07-10T09:00:00","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1912"},"modified":"2020-07-21T16:09:45","modified_gmt":"2020-07-21T16:09:45","slug":"como-estimar-o-roi-no-design","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/como-estimar-o-roi-no-design\/","title":{"rendered":"Como estimar o ROI no Design?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Design tem um papel fundamental no sucesso e retorno financeiro de uma empresa. Por\u00e9m, nem sempre existe a capacidade de assumir <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-design\/our-insights\/are-you-asking-enough-from-your-design-leaders\">o seu real valor<\/a> atrav\u00e9s de uma an\u00e1lise visual e est\u00e9tica, facilmente discut\u00edveis do ponto de vista comercial. Posto isto, \u00e9 fundamental a cria\u00e7\u00e3o de uma linguagem objectiva e quantitativa, isto \u00e9, que permita a cria\u00e7\u00e3o de uma an\u00e1lise m\u00e9trica, num\u00e9rica e com argumentos estrat\u00e9gicos.<br>H\u00e1 tr\u00eas passos que permitem quantificar o trabalho de Design:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Criar uma \u00e1rvore de lucros para definir as alavancas de neg\u00f3cio.<\/strong><br> A \u00e1rvore de lucros ilustra como o trabalho do Designer se ir\u00e1 encaixar no panorama empresarial. <br>Os dois objectivos b\u00e1sicos empresariais (aumento de receita e redu\u00e7\u00e3o de custos) s\u00e3o divididos em quatro alavancas b\u00e1sicas, que ir\u00e3o permitir prever o impacto que se deseja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Arvore.png\" alt=\"\" class=\"wp-image-1915\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Arvore.png 1000w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Arvore-300x150.png 300w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Arvore-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Estimar o impacto financeiro.<\/strong><br> Para uma an\u00e1lise desta dimens\u00e3o, ser\u00e1 fundamental envolver outros profissionais da empresa, nomeadamente gestores de produto, comerciais, contabilistas e o departamento de vendas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Reducco-de-custos.png\" alt=\"\" class=\"wp-image-1913\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Reducco-de-custos.png 1000w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Reducco-de-custos-300x150.png 300w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Reducco-de-custos-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em conjunto \u00e9 poss\u00edvel identificar o estado actual da \u00e1rea comercial e vendas e quais os pontos a incrementar, bem como estimar quantitativamente o impacto do projecto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Impacto-estimado.png\" alt=\"\" class=\"wp-image-1914\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Impacto-estimado.png 1000w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Impacto-estimado-300x150.png 300w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/07\/26.06.2020-Como-estimar-o-ROI-_-Exemplo-Impacto-estimado-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Comunicar com hip\u00f3teses.<\/strong><br> O trabalho do Designer passa igualmente por contar hist\u00f3rias. Mais do que suposi\u00e7\u00f5es, o trabalho criativo dever\u00e1 conceber hip\u00f3teses enquadradas, isto \u00e9, criar premissas fundamentadas no hist\u00f3rico da empresa, ou em exemplos de outras empresas de refer\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O uso de hip\u00f3teses e n\u00fameros \u00e9 uma excelente forma para comprovar o <a href=\"https:\/\/www.fidelizarte.pt\/analise-do-seu-site\">valor do Design<\/a> no seio empresarial, sem menosprezar a sua ess\u00eancia criativa. Vincular o Design \u00e0s quatro principais alavancas de neg\u00f3cio, elevar\u00e1 a posi\u00e7\u00e3o do Design no mundo empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Design tem um papel fundamental no sucesso e retorno financeiro de uma empresa. Por\u00e9m, nem sempre existe a capacidade de assumir o seu real valor atrav\u00e9s de uma an\u00e1lise visual e est\u00e9tica, facilmente discut\u00edveis do ponto de vista comercial. Posto isto, \u00e9 fundamental a cria\u00e7\u00e3o de uma linguagem objectiva [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4,18,1,5],"tags":[],"class_list":["post-1912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-redes-sociais","category-uncategorized","category-webdesign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como estimar o ROI no Design?<\/title>\n<meta name=\"description\" content=\"Compreenda a import\u00e2ncia da cria\u00e7\u00e3o de uma an\u00e1lise m\u00e9trica, num\u00e9rica e com argumentos estrat\u00e9gicos, ao n\u00edvel do Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/como-estimar-o-roi-no-design\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como estimar o ROI no Design?\" \/>\n<meta property=\"og:description\" content=\"Compreenda a import\u00e2ncia da cria\u00e7\u00e3o de uma an\u00e1lise m\u00e9trica, num\u00e9rica e com argumentos estrat\u00e9gicos, ao n\u00edvel do Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/como-estimar-o-roi-no-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - 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