{"id":1961,"date":"2020-08-28T09:00:00","date_gmt":"2020-08-28T09:00:00","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=1961"},"modified":"2020-08-21T10:09:38","modified_gmt":"2020-08-21T10:09:38","slug":"a-importancia-dos-emojis","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/","title":{"rendered":"A import\u00e2ncia dos Emojis"},"content":{"rendered":"\n

Os emojis entraram no cen\u00e1rio das mensagens convencionais por volta de 2010, e pouco a pouco foram alcan\u00e7ando um lugar na vertente comunicativa. As mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.
Os emojis<\/a> tornaram-se t\u00e3o comuns que passaram a fazer parte de diversas abordagens do Marketing, nomeadamente no e-mail Marketing<\/a> e nas Redes Sociais, porque transmitem simpatia e informalidade. <\/p>\n\n\n\n

Emojis no e-mail Marketing<\/strong>
O envio de e-mails<\/a> ainda faz parte do leque de ferramentas de comunica\u00e7\u00e3o de in\u00fameras empresas, e se uma grande maioria opta por uma abordagem mais cl\u00e1ssica, h\u00e1 igualmente quem considere os emojis como parte integrante da sua comunica\u00e7\u00e3o. Eles despertam aten\u00e7\u00e3o, ajudam na identifica\u00e7\u00e3o do e-mail e acrescentam valor emocional.<\/p>\n\n\n\n

Emojis nas Redes Sociais<\/strong>
Segundo o World Emoji Day<\/a>, todos os dias s\u00e3o usados mais de 700 milh\u00f5es de emojis no Facebook<\/a>; no Instagram<\/a>, mais de metade dos coment\u00e1rios integram emojis. A sua popularidade nas Redes Sociais deve-se \u00e0 facilidade da sua compreens\u00e3o, dado que se trata de uma linguagem universal.<\/p>\n\n\n\n

Os emojis s\u00e3o engra\u00e7ados e divertidos, pelo que podem ser interessantes no seio da comunica\u00e7\u00e3o empresarial. No entanto, \u00e9 igualmente importante reter que em determinados contextos – a comunica\u00e7\u00e3o que se pretende mais s\u00e9ria – poder\u00e3o n\u00e3o ser apropriados. Numa palavra, o bom senso deve imperar. <\/p>\n","protected":false},"excerpt":{"rendered":"

Com os emojis, as mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.<\/p>\n","protected":false},"author":2,"featured_media":1966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,2,11,23,14,3,4,18],"tags":[],"class_list":["post-1961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-facebook","category-google","category-instagram","category-internet","category-linkedin","category-marketing-digital","category-redes-sociais"],"yoast_head":"\nA import\u00e2ncia dos Emojis na estrat\u00e9gia empresarial<\/title>\n<meta name=\"description\" content=\"Com os emojis as mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia dos Emojis na estrat\u00e9gia empresarial\" \/>\n<meta property=\"og:description\" content=\"Com os emojis as mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/fidelizarte\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-28T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/08\/28.08.2020-Emojis-na-estrategia-empresarial.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2340\" \/>\n\t<meta property=\"og:image:height\" content=\"1560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fidelizarte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fidelizarte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/\"},\"author\":{\"name\":\"Fidelizarte\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#\\\/schema\\\/person\\\/280a29402f1e13c94116107467b4fd3b\"},\"headline\":\"A import\u00e2ncia dos Emojis\",\"datePublished\":\"2020-08-28T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/28.08.2020-Emojis-na-estrategia-empresarial.png\",\"articleSection\":[\"e-Commerce\",\"Facebook\",\"Google\",\"Instagram\",\"Internet\",\"LinkedIn\",\"Marketing Digital\",\"Redes Sociais\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/\",\"name\":\"A import\u00e2ncia dos Emojis na estrat\u00e9gia empresarial\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/28.08.2020-Emojis-na-estrategia-empresarial.png\",\"datePublished\":\"2020-08-28T09:00:00+00:00\",\"description\":\"Com os emojis as mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/28.08.2020-Emojis-na-estrategia-empresarial.png\",\"contentUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/28.08.2020-Emojis-na-estrategia-empresarial.png\",\"width\":2340,\"height\":1560,\"caption\":\"Emojis na estrat\u00e9gia empresarial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/a-importancia-dos-emojis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A import\u00e2ncia dos Emojis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/\",\"name\":\"Fidelizarte - Web Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#organization\",\"name\":\"Fidelizarte - Web Solutions\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/cropped-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/cropped-logo.png\",\"width\":220,\"height\":50,\"caption\":\"Fidelizarte - Web Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/fidelizarte\",\"https:\\\/\\\/x.com\\\/fidelizarte\",\"https:\\\/\\\/www.instagram.com\\\/fidelizarte\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fidelizarte\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/fidelizarte\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fidelizarte.pt\\\/blog\\\/#\\\/schema\\\/person\\\/280a29402f1e13c94116107467b4fd3b\",\"name\":\"Fidelizarte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6536f8483fa84377cb6821d6743646a917d3578801a0aab8c0615aaa8dcaaf3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6536f8483fa84377cb6821d6743646a917d3578801a0aab8c0615aaa8dcaaf3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6536f8483fa84377cb6821d6743646a917d3578801a0aab8c0615aaa8dcaaf3?s=96&d=mm&r=g\",\"caption\":\"Fidelizarte\"},\"sameAs\":[\"https:\\\/\\\/www.fidelizarte.pt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A import\u00e2ncia dos Emojis na estrat\u00e9gia empresarial","description":"Com os emojis as mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/","og_locale":"pt_PT","og_type":"article","og_title":"A import\u00e2ncia dos Emojis na estrat\u00e9gia empresarial","og_description":"Com os emojis as mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.","og_url":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/","og_site_name":"Fidelizarte - Web Solutions","article_publisher":"http:\/\/www.facebook.com\/fidelizarte","article_published_time":"2020-08-28T09:00:00+00:00","og_image":[{"width":2340,"height":1560,"url":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/08\/28.08.2020-Emojis-na-estrategia-empresarial.png","type":"image\/png"}],"author":"Fidelizarte","twitter_misc":{"Escrito por":"Fidelizarte","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#article","isPartOf":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/"},"author":{"name":"Fidelizarte","@id":"https:\/\/www.fidelizarte.pt\/blog\/#\/schema\/person\/280a29402f1e13c94116107467b4fd3b"},"headline":"A import\u00e2ncia dos Emojis","datePublished":"2020-08-28T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/"},"wordCount":246,"commentCount":0,"publisher":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/#organization"},"image":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/08\/28.08.2020-Emojis-na-estrategia-empresarial.png","articleSection":["e-Commerce","Facebook","Google","Instagram","Internet","LinkedIn","Marketing Digital","Redes Sociais"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/","url":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/","name":"A import\u00e2ncia dos Emojis na estrat\u00e9gia empresarial","isPartOf":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#primaryimage"},"image":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/08\/28.08.2020-Emojis-na-estrategia-empresarial.png","datePublished":"2020-08-28T09:00:00+00:00","description":"Com os emojis as mensagens tornaram-se mais completas, ricas e humanas, mudando a narrativa e adicionando um elemento chave: o contexto emocional.","breadcrumb":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#primaryimage","url":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/08\/28.08.2020-Emojis-na-estrategia-empresarial.png","contentUrl":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2020\/08\/28.08.2020-Emojis-na-estrategia-empresarial.png","width":2340,"height":1560,"caption":"Emojis na estrat\u00e9gia empresarial"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fidelizarte.pt\/blog\/a-importancia-dos-emojis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fidelizarte.pt\/blog\/"},{"@type":"ListItem","position":2,"name":"A import\u00e2ncia dos Emojis"}]},{"@type":"WebSite","@id":"https:\/\/www.fidelizarte.pt\/blog\/#website","url":"https:\/\/www.fidelizarte.pt\/blog\/","name":"Fidelizarte - Web Solutions","description":"","publisher":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fidelizarte.pt\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.fidelizarte.pt\/blog\/#organization","name":"Fidelizarte - Web Solutions","url":"https:\/\/www.fidelizarte.pt\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.fidelizarte.pt\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/cropped-logo.png","contentUrl":"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2018\/04\/cropped-logo.png","width":220,"height":50,"caption":"Fidelizarte - Web Solutions"},"image":{"@id":"https:\/\/www.fidelizarte.pt\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/fidelizarte","https:\/\/x.com\/fidelizarte","https:\/\/www.instagram.com\/fidelizarte\/","https:\/\/www.linkedin.com\/company\/fidelizarte","https:\/\/www.youtube.com\/user\/fidelizarte"]},{"@type":"Person","@id":"https:\/\/www.fidelizarte.pt\/blog\/#\/schema\/person\/280a29402f1e13c94116107467b4fd3b","name":"Fidelizarte","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/d6536f8483fa84377cb6821d6743646a917d3578801a0aab8c0615aaa8dcaaf3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6536f8483fa84377cb6821d6743646a917d3578801a0aab8c0615aaa8dcaaf3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6536f8483fa84377cb6821d6743646a917d3578801a0aab8c0615aaa8dcaaf3?s=96&d=mm&r=g","caption":"Fidelizarte"},"sameAs":["https:\/\/www.fidelizarte.pt"]}]}},"_links":{"self":[{"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":6,"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"predecessor-version":[{"id":1968,"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/posts\/1961\/revisions\/1968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/media\/1966"}],"wp:attachment":[{"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fidelizarte.pt\/blog\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}