{"id":2162,"date":"2021-09-17T15:40:11","date_gmt":"2021-09-17T15:40:11","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=2162"},"modified":"2021-09-17T15:40:16","modified_gmt":"2021-09-17T15:40:16","slug":"os-logotipos-das-marcas-e-as-suas-historias-segunda-parte","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/os-logotipos-das-marcas-e-as-suas-historias-segunda-parte\/","title":{"rendered":"Os log\u00f3tipos das marcas e as suas hist\u00f3rias &#8211; Segunda parte"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Criar um log\u00f3tipo n\u00e3o \u00e9 nada simples, e todas as imagens famosas, por norma, t\u00eam uma hist\u00f3ria para contar.<br>Hoje falamos-lhe de mais cinco.<br>Sabia que a assinatura Walt Disney n\u00e3o \u00e9 baseada na assinatura do seu criador, mas sim numa vers\u00e3o de um funcion\u00e1rio da empresa?<br>O &#8220;M&#8221; dourado presente no log\u00f3tipo da McDonald\u2019s \u00e9 uma alus\u00e3o aos arcos dourados dos primeiros edif\u00edcios da marca; a empresa Canon foi baptizada de \u201cKwanon\u201d em homenagem \u00e0 deusa budista da miseric\u00f3rdia; a imagem original da Nestl\u00e9, era inspirada num dialecto alem\u00e3o que significa \u201cpequeno ninho\u201d e na representa\u00e7\u00e3o art\u00edstica do bras\u00e3o da fam\u00edlia; o s\u00edmbolo da famosa fabricante de queijos francesa \u00abA Vaca que Ri\u00bb representa uma pequena vaca com brincos, e nesses brincos, h\u00e1 a estampa da mesma vaca com brincos, e assim por diante. Esta t\u00e9cnica \u00e9 conhecida como efeito droste, respons\u00e1vel por tornar o log\u00f3tipo misterioso e memor\u00e1vel.<br>Os log\u00f3tipos, frequentemente designados por logo, s\u00e3o a &#8220;bandeira&#8221; das marcas, devem evoluir ao longo do tempo.<br>Na pr\u00f3xima News abordaremos \u00aba assinatura das marcas\u00bb, tamb\u00e9m conhecida por slogan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criar um log\u00f3tipo n\u00e3o \u00e9 nada simples, e todas as imagens famosas, por norma, t\u00eam uma hist\u00f3ria para contar.Hoje falamos-lhe de mais cinco.Sabia que a assinatura Walt Disney n\u00e3o \u00e9 baseada na assinatura do seu criador, mas sim numa vers\u00e3o de um funcion\u00e1rio da empresa?O &#8220;M&#8221; dourado presente no log\u00f3tipo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4,18,5,74],"tags":[],"class_list":["post-2162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-redes-sociais","category-webdesign","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os log\u00f3tipos das marcas e as suas hist\u00f3rias - Segunda parte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/os-logotipos-das-marcas-e-as-suas-historias-segunda-parte\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os log\u00f3tipos das marcas e as suas hist\u00f3rias - Segunda parte\" \/>\n<meta property=\"og:description\" content=\"Criar um log\u00f3tipo n\u00e3o \u00e9 nada simples, e todas as imagens famosas, por norma, t\u00eam uma hist\u00f3ria para contar.Hoje falamos-lhe de mais cinco.Sabia que a assinatura Walt Disney n\u00e3o \u00e9 baseada na assinatura do seu criador, mas sim numa vers\u00e3o de um funcion\u00e1rio da empresa?O &#8220;M&#8221; 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