{"id":2264,"date":"2022-06-30T11:00:00","date_gmt":"2022-06-30T11:00:00","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=2264"},"modified":"2022-06-29T11:14:50","modified_gmt":"2022-06-29T11:14:50","slug":"google-analytics-2a-parte","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/google-analytics-2a-parte\/","title":{"rendered":"Google Analytics (2\u00aa parte)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Como migrar para o Google Analytics 4 sem perder dados do Universal Analytics?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A migra\u00e7\u00e3o requer as seguintes etapas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Configurar correctamente as ferramentas de an\u00e1lise;<\/li><li>Definir o grau de acesso \u00e0 fonte de dados (acesso para visualizar, comentar, editar);<\/li><li>Definir os melhores dados para cada situa\u00e7\u00e3o;<\/li><li>Implementar o e-commerce (na hip\u00f3tese deste existir).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio do UA (Universal Analytics), o GA4 \u00e9 feito para a recolha dos dados, tanto para quem apenas tem web site, como para quem tem app, ou para quem tem ambos. Isto quer dizer que \u00e9 poss\u00edvel trabalhar com v\u00e1rios fluxos de dados. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados do GA4 s\u00e3o os recursos que permitem conectar a ferramenta \u00e0s diversas plataformas nas quais os usu\u00e1rios navegam e interagem com a sua empresa. Quem tem um web site precisa apenas de um fluxo de dados; quem tem apenas uma app, precisa de dois fluxos de dados: um para Android e outro para iOS; quem tem um website e uma app dispon\u00edvel para Android e iOS necessita de tr\u00eas fluxos de dados: um para o site, um para o Android e outro para iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conte com a Fidelizarte, se precisar de ajuda.<br>Boas f\u00e9rias, para quem as vai gozar em Julho.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como migrar para o Google Analytics 4 sem perder dados do Universal Analytics? 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