{"id":2406,"date":"2022-12-20T10:50:41","date_gmt":"2022-12-20T10:50:41","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=2406"},"modified":"2022-12-20T10:50:44","modified_gmt":"2022-12-20T10:50:44","slug":"tendencias-de-seo-para-2023","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/tendencias-de-seo-para-2023\/","title":{"rendered":"Tend\u00eancias de SEO para 2023"},"content":{"rendered":"\n

O mundo do SEO est\u00e1 em constante evolu\u00e7\u00e3o. Fique por dentro das tend\u00eancias para 2023.<\/p>\n\n\n\n

    \n
  1. Mobile first
    Utiliza\u00e7\u00e3o progressiva dos dispositivos m\u00f3veis para aceder \u00e0 internet. A Google passar\u00e1 a indexar mais os sites com base na sua vers\u00e3o m\u00f3vel.<\/li>\n\n\n\n
  2. Voice Search
    A pesquisa por voz \u00e9 outra grande tend\u00eancia em ascens\u00e3o. Para garantir que o seu site seja otimizado para pesquisa por voz, \u00e9 preciso encontrar as palavras-chave ideais.<\/li>\n\n\n\n
  3. Artificial Intelligence and Machine Learning
    J\u00e1 est\u00e3o a ser utilizadas em v\u00e1rios aspectos do SEO, desde otimiza\u00e7\u00e3o de conte\u00fado at\u00e9 link building, pesquisa de palavras-chave e at\u00e9 mesmo o conte\u00fado.<\/li>\n\n\n\n
  4. Third-party cookie deprecation
    A descontinua\u00e7\u00e3o de cookies de terceiros trar\u00e1 mais desafios de privacidade de dados e gest\u00e3o de consentimentos.
    No futuro, os cookies existir\u00e3o sob duas formas: marketing baseado em coorte e relacionamentos prim\u00e1rios. Ambos apresentam grandes oportunidades que devem ser consideradas ao planear uma estrat\u00e9gia de marketing eficaz.
    Porque a colheita de dados pessoais n\u00e3o \u00e9 necess\u00e1ria para SEO, surge assim uma oportunidade para os profissionais de marketing trazerem mais tr\u00e1fego ao seu site sem depender de cookies de terceiros.<\/li>\n<\/ol>\n\n\n\n

    5.Conversational queries
    O Google foca-se continuamente em melhorar a experi\u00eancia de pesquisa do utilizador para ajud\u00e1-lo a encontrar informa\u00e7\u00f5es relevantes rapidamente. Uma parte cr\u00edtica dessa melhoria \u00e9 entender as complexidades da linguagem. Assim, lan\u00e7ou o LaMDA para entender melhor a linguagem natural. Com a implementa\u00e7\u00e3o do LaMDA, o Google concentra-se em entender melhor o di\u00e1logo para entregar resultados com mais efici\u00eancia, num processo que inclui a compreens\u00e3o do vern\u00e1culo e como os utilizadores conversam ao tentar encontrar o que precisam.<\/p>\n","protected":false},"excerpt":{"rendered":"

    O mundo do SEO est\u00e1 em constante evolu\u00e7\u00e3o. Fique por dentro das tend\u00eancias para 2023. 5.Conversational queriesO Google foca-se continuamente em melhorar a experi\u00eancia de pesquisa do utilizador para ajud\u00e1-lo a encontrar informa\u00e7\u00f5es relevantes rapidamente. Uma parte cr\u00edtica dessa melhoria \u00e9 entender as complexidades da linguagem. Assim, lan\u00e7ou o LaMDA […]<\/p>\n","protected":false},"author":2,"featured_media":2407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9],"tags":[25,73,274],"class_list":["post-2406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-marketing","tag-seo","tag-trends"],"yoast_head":"\nTend\u00eancias de SEO para 2023<\/title>\n<meta name=\"description\" content=\"O mundo do SEO est\u00e1 em constante evolu\u00e7\u00e3o. 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