{"id":2477,"date":"2023-03-24T09:52:21","date_gmt":"2023-03-24T09:52:21","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=2477"},"modified":"2023-03-24T09:52:24","modified_gmt":"2023-03-24T09:52:24","slug":"service-blueprint","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/service-blueprint\/","title":{"rendered":"Service Blueprint"},"content":{"rendered":"\n<p>Por vezes pode ser dif\u00edcil identificar o que pode ser melhorado num projeto ou o que est\u00e1 a correr mal. Fornecer uma resposta concreta a estas perguntas pode fazer toda a diferen\u00e7a no crescimento do seu projeto e o &#8220;service blueprint&#8221; vem ajudar a resolver esta quest\u00e3o.<\/p>\n\n\n\n<p>Introduzido pela primeira vez em 1984 na Harvard Business Review, este conceito baseia-se num diagrama que visualiza as rela\u00e7\u00f5es entre diferentes componentes de um servi\u00e7o, pessoas, evid\u00eancias f\u00edsicas, digitais e determinados processos, que est\u00e3o ligados a uma jornada espec\u00edfica do cliente.<br>Semelhante aos journey maps, os blueprints s\u00e3o fundamentais em cen\u00e1rios complexos que abrangem muitas ofertas relacionadas a servi\u00e7os.<br>\u00c9 uma abordagem ideal para experi\u00eancias que envolvem v\u00e1rios pontos de contacto ou exigem um esfor\u00e7o multifuncional.<\/p>\n\n\n\n<p>Os seus benef\u00edcios?<br>\u2014 Oferecem uma compreens\u00e3o abrangente do seu servi\u00e7o e dos recursos e processos subjacentes.<br>\u2014 Ajudam as empresas a descobrir os seus pontos fracos.<br>\u2014 Permitem identificar oportunidades de otimiza\u00e7\u00e3o, revelar poss\u00edveis melhorias e formas de eliminar a redund\u00e2ncia.<\/p>\n\n\n\n<p>Enquanto que o journey map ajuda a documentar as experi\u00eancias superficiais de um cliente, o service blueprint ajuda a \u201cevidenciar\u201d a realidade da sua organiza\u00e7\u00e3o. O seu valor fundamental \u00e9 fornecer uma imagem objetiva, para identificar os pontos problem\u00e1ticos, otimizar intera\u00e7\u00f5es complexas, economizar dinheiro e melhorar a experi\u00eancia dos seus clientes.<br>Existem muitos journey maps para cada perfil de um cliente, mas o service blueprint \u00e9 \u00fanico porque analisa apenas um neg\u00f3cio, um conjunto de sistemas, pol\u00edticas e valores que comp\u00f5em o seu projeto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por vezes pode ser dif\u00edcil identificar o que pode ser melhorado num projeto ou o que est\u00e1 a correr mal. Fornecer uma resposta concreta a estas perguntas pode fazer toda a diferen\u00e7a no crescimento do seu projeto e o &#8220;service blueprint&#8221; vem ajudar a resolver esta quest\u00e3o. Introduzido pela primeira [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[24,68,25,7],"class_list":["post-2477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-dicas","tag-internet","tag-marketing","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service Blueprint<\/title>\n<meta name=\"description\" content=\"Por vezes pode ser dif\u00edcil identificar o que pode ser melhorado num projeto ou o que est\u00e1 a correr mal. 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