{"id":2512,"date":"2023-06-14T11:00:00","date_gmt":"2023-06-14T11:00:00","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=2512"},"modified":"2023-06-02T11:13:40","modified_gmt":"2023-06-02T11:13:40","slug":"brand-persona-vs-buyer-persona","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/brand-persona-vs-buyer-persona\/","title":{"rendered":"Brand persona vs Buyer persona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u2026\u201cUma persona \u00e9, como o nome sugere, uma personagem criada para ajudar a sua empresa a compreender melhor quem \u00e9 o cliente e o que este precisa.\u201d\u2026\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ter a Brand e Buyer Persona bem definidas no seu projeto, ajuda a imaginar a sua rela\u00e7\u00e3o com uma pessoa real no seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.Brand Persona<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criar a refer\u00eancia da sua&nbsp;marca \u00e9 essencial na hora de perceber como comunicar, agir, defender e definir a cultura da sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 escrever e documentar um guia de linguagem caracterizado pelo tom da fala e uma voz da marca. Permite criar maneiras pr\u00f3prias da marca falar, g\u00edrias, regionalismos e identifica\u00e7\u00e3o com a sua linguagem visual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.Buyer Persona<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como o nome sugere, \u00e9 uma personagem criada para ajudar a sua empresa a compreender melhor quem \u00e9 que s\u00e3o os seus clientes e o que \u00e9 que estes precisam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um trabalho focado em Buyer Personas \u00e9 sem d\u00favida um trabalho focado em estudo de&nbsp;palavras-chave, comportamento de busca e mapeamento de conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta estrat\u00e9gia considera os diferentes est\u00e1gios de um poss\u00edvel cliente entre a descoberta e a decis\u00e3o de compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026\u201cUma persona \u00e9, como o nome sugere, uma personagem criada para ajudar a sua empresa a compreender melhor quem \u00e9 o cliente e o que este precisa.\u201d\u2026\u00a0 Ter a Brand e Buyer Persona bem definidas no seu projeto, ajuda a imaginar a sua rela\u00e7\u00e3o com uma pessoa real no seu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,4],"tags":[],"class_list":["post-2512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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