{"id":510,"date":"2015-11-09T09:57:08","date_gmt":"2015-11-09T09:57:08","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=510"},"modified":"2020-02-05T08:02:29","modified_gmt":"2020-02-05T08:02:29","slug":"landing-pages","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/landing-pages\/","title":{"rendered":"Landing Pages &#8211; Dica 1"},"content":{"rendered":"<p><span style=\"color: #000080\"><a href=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2015\/11\/01_landing_page.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-511\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2015\/11\/01_landing_page.png\" alt=\"01_landing_page\" width=\"470\" height=\"470\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2015\/11\/01_landing_page.png 470w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2015\/11\/01_landing_page-150x150.png 150w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2015\/11\/01_landing_page-300x300.png 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a>#01<\/span><\/p>\n<h2><span style=\"color: #3366ff\">Landing Pages<\/span><\/h2>\n<p style=\"text-align: justify\">Hoje em dia ouvimos falar muito sobre landing pages, mas o que s\u00e3o na realidade? Em termos gerais, uma landing page \u00e9 a p\u00e1gina na qual o visitante &#8220;aterra&#8221; quando faz uma pesquisa no motor de busca. Essa p\u00e1gina \u00e9 independente do seu site e vai funcionar como um funil, levando o visitante a comprar, a subscrever algo e\/ou a deixar dados. Se j\u00e1 utiliza landing pages deixamos 4 conselhos de como as otimizar:<br \/>\n1. Objetivo: a landing page deve ser objetiva com apenas uma op\u00e7\u00e3o de escolha, j\u00e1 que esta serve para gerar leads (ganhar assinaturas, contactos de e-mail, etc&#8230;);<br \/>\n2. Caminho: devem ser utilizados elementos visuais que conduzam o utilizador onde queremos que clique ou deixe os dados. Estes elementos visuais podem ser cores, estruturas, elementos gr\u00e1ficos, entre outros&#8230;<br \/>\n3. O essencial: recolha apenas os dados essenciais. Por vezes existe a tend\u00eancia de pedir mais informa\u00e7\u00f5es do que aquelas que os utilizadores querem dar, o que pode resultar na desist\u00eancia por parte do visitante;<br \/>\n4. Pensar no cliente: uma landing page \u00e9 para benef\u00edcio da empresa mas, fa\u00e7a-o de forma a que o cliente tenha benef\u00edcios como ceder informa\u00e7\u00e3o gratuita (cliente pode fazer o download gratuito de um eBook, um flyer, um convite, &#8230;)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#01 Landing Pages Hoje em dia ouvimos falar muito sobre landing pages, mas o que s\u00e3o na realidade? Em termos gerais, uma landing page \u00e9 a p\u00e1gina na qual o visitante &#8220;aterra&#8221; quando faz uma pesquisa no motor de busca. Essa p\u00e1gina \u00e9 independente do seu site e vai funcionar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,14,4,5,74],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-internet","category-marketing-digital","category-webdesign","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing Pages - Dica 1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Pages - Dica 1\" \/>\n<meta property=\"og:description\" content=\"#01 Landing Pages Hoje em dia ouvimos falar muito sobre landing pages, mas o que s\u00e3o na realidade? 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