{"id":674,"date":"2016-04-22T09:28:17","date_gmt":"2016-04-22T09:28:17","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=674"},"modified":"2016-04-22T09:30:17","modified_gmt":"2016-04-22T09:30:17","slug":"conteudo_sera_o_novo_seo","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/conteudo_sera_o_novo_seo\/","title":{"rendered":"Conte\u00fado ser\u00e1 o novo SEO?"},"content":{"rendered":"<p style=\"text-align: justify\">Nos \u00faltimos anos, o Google tem feito grandes progressos com os algoritmos do motor de busca. Para os profissionais desta \u00e1rea, filtrar a informa\u00e7\u00e3o de qualidade e a que o utilizador quer obter \u00e9 uma tarefa ingrata porque os mecanismos est\u00e3o em constante atualiza\u00e7\u00e3o e, consequentemente, desatualiza\u00e7\u00e3o.<br \/>\nDe acordo com alguns Marketeers, h\u00e1 2 motivos respons\u00e1veis pelas altera\u00e7\u00f5es do SEO:<br \/>\n1. Forma de descoberta do conte\u00fado;<br \/>\n2. O SEO pode, e poder\u00e1, continuar a ser comprado.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2016\/04\/01_content_is_changing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-675\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2016\/04\/01_content_is_changing.png\" alt=\"01_content_is_changing\" width=\"454\" height=\"246\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2016\/04\/01_content_is_changing.png 454w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2016\/04\/01_content_is_changing-300x163.png 300w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/a>1. Forma de descoberta do conte\u00fado<\/p>\n<p style=\"text-align: justify\">Existem in\u00fameras tend\u00eancias que t\u00eam dificultado a pesquisa de informa\u00e7\u00e3o e incorpora\u00e7\u00e3o de algoritmos. Uma destas tend\u00eancias s\u00e3o os sinais sociais. Por exemplo, ao fazer uma pesquisa no Google, este apresenta o tema ordenado por relev\u00e2ncia. Ou seja, se esse assunto tem v\u00e1rias partilhas, coment\u00e1rios e rea\u00e7\u00f5es nas redes sociais, a probabilidade de surgir nos primeiros resultados da lista \u00e9 muito maior. Esta forma de pesquisa tem que ver com as fraudes e &#8220;truques&#8221; de SEO que j\u00e1 s\u00e3o utilizadas por muitos. Apesar de j\u00e1 acontecer muito, a manipula\u00e7\u00e3o em blogs e redes sociais \u00e9 mais dif\u00edcil.<br \/>\nUma outra tend\u00eancia \u00e9 a forma de pesquisa de informa\u00e7\u00e3o pelo usu\u00e1rio. Atrav\u00e9s das apps j\u00e1 se podem fazer pesquisas de forma eficaz e intuitiva, o que faz com que o utilizador prescinda dos motores de busca.<br \/>\nRecorde-se de que o trabalho constante nas redes sociais contribui bastante para aumento de receita e visibilidade enquanto empresa e tem mais tend\u00eancia a surgir nos primeiros resultados de pesquisa do Google e outros motores de busca.<br \/>\nA Fidelizarte tem experi\u00eancia em Gest\u00e3o de Redes Sociais. Pergunte-nos como podemos fazer sobressair a sua empresa nas redes sociais e motores de busca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos \u00faltimos anos, o Google tem feito grandes progressos com os algoritmos do motor de busca. Para os profissionais desta \u00e1rea, filtrar a informa\u00e7\u00e3o de qualidade e a que o utilizador quer obter \u00e9 uma tarefa ingrata porque os mecanismos est\u00e3o em constante atualiza\u00e7\u00e3o e, consequentemente, desatualiza\u00e7\u00e3o. De acordo com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,2,23,14,3,4,18,16,5,74],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-facebook","category-instagram","category-internet","category-linkedin","category-marketing-digital","category-redes-sociais","category-twitter","category-webdesign","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conte\u00fado ser\u00e1 o novo SEO?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/conteudo_sera_o_novo_seo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conte\u00fado ser\u00e1 o novo SEO?\" \/>\n<meta property=\"og:description\" content=\"Nos \u00faltimos anos, o Google tem feito grandes progressos com os algoritmos do motor de busca. Para os profissionais desta \u00e1rea, filtrar a informa\u00e7\u00e3o de qualidade e a que o utilizador quer obter \u00e9 uma tarefa ingrata porque os mecanismos est\u00e3o em constante atualiza\u00e7\u00e3o e, consequentemente, desatualiza\u00e7\u00e3o. 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