{"id":920,"date":"2017-04-04T16:35:58","date_gmt":"2017-04-04T16:35:58","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=920"},"modified":"2017-04-04T16:36:11","modified_gmt":"2017-04-04T16:36:11","slug":"analise-dados-web-marketing","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/analise-dados-web-marketing\/","title":{"rendered":"A an\u00e1lise de dados em Web Marketing"},"content":{"rendered":"<p><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Abordada a import\u00e2ncia de uma correcta an\u00e1lise dos dados retirados do Marketing Digital, damos-te 3 pontos-chave que deves ter em especial aten\u00e7\u00e3o, na medi\u00e7\u00e3o e an\u00e1lise dessas informa\u00e7\u00f5es. <\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>Convers\u00f5es<\/b>: s\u00e3o todas as ac\u00e7\u00f5es que queremos que os nossos visitantes fa\u00e7am no website, como compras online, ou subscri\u00e7\u00e3o de cart\u00f5es promocionais ou newsletters. As convers\u00f5es podem ser macro ou micro. Macro, quando se pretendem vendas atrav\u00e9s do site; as micro, quando queremos ter mais pessoas interessadas em receber as nossas comunica\u00e7\u00f5es, por exemplo. Se pretendemos ter mais de 2% de convers\u00e3o, precisamos optimizar as p\u00e1ginas de destino que levam \u00e0 convers\u00e3o.<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>P\u00fablico-alvo<\/b>: para uma an\u00e1lise coerente, n\u00e3o basta avaliar se o p\u00fablico-alvo aumentou ou diminuiu, nas \u00faltimas semanas, em compara\u00e7\u00e3o com o ano anterior; deves verificar se houve aumento ou diminui\u00e7\u00e3o de convers\u00f5es, e aumento das taxas de rejei\u00e7\u00e3o (<em>Bounce Rate<\/em>). Tem tamb\u00e9m em aten\u00e7\u00e3o se o n\u00famero de p\u00e1ginas por visita est\u00e1 a aumentar e se as visitas se concentram na sec\u00e7\u00e3o que pretendes. <\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>Segmenta\u00e7\u00e3o de dados<\/b>: importa saber quais as campanhas que tiveram mais impacto para o nosso objectivo, mas analisar os comportamentos do p\u00fablico-alvo, tendo em conta a sua localiza\u00e7\u00e3o e idioma s\u00e3o determinantes para extrair conclus\u00f5es mais eficientes.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Nunca te esque\u00e7as que deves sempre contextualizar a informa\u00e7\u00e3o, para evitar o cruzamento de dados que n\u00e3o sejam iguais e assim, fazer uma an\u00e1lise mais consistente e fi\u00e1vel.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Uma das melhores ferramentas dispon\u00edveis para an\u00e1lise de dados, \u00e9 sem d\u00favida o Google Analytics, que oferece um servi\u00e7o gratuito para a medi\u00e7\u00e3o de ac\u00e7\u00f5es realizadas em sites.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Vamos dedicar o pr\u00f3ximo artigo a esta fant\u00e1stica ferramenta. Fica atento \ud83d\ude09<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-921\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/analise_dados.jpg\" alt=\"\" width=\"550\" height=\"540\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/analise_dados.jpg 550w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/analise_dados-300x295.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p align=\"LEFT\">\n","protected":false},"excerpt":{"rendered":"<p>Abordada a import\u00e2ncia de uma correcta an\u00e1lise dos dados retirados do Marketing Digital, damos-te 3 pontos-chave que deves ter em especial aten\u00e7\u00e3o, na medi\u00e7\u00e3o e an\u00e1lise dessas informa\u00e7\u00f5es. Convers\u00f5es: s\u00e3o todas as ac\u00e7\u00f5es que queremos que os nossos visitantes fa\u00e7am no website, como compras online, ou subscri\u00e7\u00e3o de cart\u00f5es promocionais [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[2,20,23,14,3,4,18,16,74,13],"tags":[],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-google-plus","category-instagram","category-internet","category-linkedin","category-marketing-digital","category-redes-sociais","category-twitter","category-website","category-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A an\u00e1lise de dados em Web Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/analise-dados-web-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A an\u00e1lise de dados em Web Marketing\" \/>\n<meta property=\"og:description\" content=\"Abordada a import\u00e2ncia de uma correcta an\u00e1lise dos dados retirados do Marketing Digital, damos-te 3 pontos-chave que deves ter em especial aten\u00e7\u00e3o, na medi\u00e7\u00e3o e an\u00e1lise dessas informa\u00e7\u00f5es. 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