{"id":924,"date":"2017-04-07T11:17:29","date_gmt":"2017-04-07T11:17:29","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=924"},"modified":"2017-04-07T11:18:28","modified_gmt":"2017-04-07T11:18:28","slug":"6-dicas-para-explorar-o-google-analytics","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/6-dicas-para-explorar-o-google-analytics\/","title":{"rendered":"6 dicas para explorar o Google Analytics"},"content":{"rendered":"

O Google Analytics \u00e9 a plataforma de web analytics mais usada na Internet, pois fornece uma infinidade de dados, \u00e9 de f\u00e1cil instala\u00e7\u00e3o e ainda \u00e9 gratuita.<\/span><\/span><\/span><\/p>\n

Para te ajudar na an\u00e1lise de dados de Web Marketing, damos-te 6 dicas para explorar melhor esta plataforma: <\/span><\/span><\/span><\/p>\n

    \n
  1. \n

    Dimens\u00f5es secund\u00e1rias<\/b><\/span><\/span><\/span>: Analisar n\u00e3o s\u00f3 as dimens\u00f5es prim\u00e1rias \u2013 par\u00e2metro em que se analisa, por exemplo ‘p\u00e1ginas’, ‘origem’ e ‘<\/span><\/span><\/span>campanha’ \u2013, como tamb\u00e9m<\/span><\/span> as dimens\u00f5es secund\u00e1rias \u2013 que permitem aprofundar as an\u00e1lises das dimens\u00f5es prim\u00e1rias.<\/span><\/span><\/span><\/p>\n

    Exemplo:<\/span><\/p>\n

    – Dimens\u00e3o prim\u00e1ria: P\u00e1gina -> mostra uma lista de p\u00e1ginas e desempenho por p\u00e1gina, como o n\u00famero de visitantes, tempo m\u00e9dio, bounce rate<\/i>, etc;<\/span><\/p>\n

    – A clicar na p\u00e1gina \u2018blog\u2019 e selecionar<\/span> a dimens\u00e3o secund\u00e1ria \u201ctipo de tr\u00e1fego\u201d, mostra a distribui\u00e7\u00e3o de visitas ao blog, de acordo com o tipo de fonte de tr\u00e1fego (org\u00e2nico, directo, refer\u00eancia, social, etc).<\/span><\/span><\/span><\/p>\n<\/li>\n

  2. \n

    Metas<\/b>: Definir metas para depois extrair conclus\u00f5es importantes para a tomada de decis\u00e3o. O Google Analytics disp\u00f5e de v\u00e1rias: Destino, Dura\u00e7\u00e3o, P\u00e1ginas por Sess\u00e3o e Evento. Dirige-te at\u00e9 \u00e0 aba Administrador para criar uma nova meta para o teu neg\u00f3cio;<\/span><\/span><\/span><\/p>\n<\/li>\n

  3. \n

    Teste AB<\/b>: Fazer um teste AB, que nos permite testar e validar as hip\u00f3teses de mudan\u00e7as no site; <\/span><\/span><\/span><\/p>\n<\/li>\n

  4. \n

    Acompanhar Campanhas<\/b>: Medir o retorno sobre o investimento das ac\u00e7\u00f5es de Marketing. Para isso, separa as ac\u00e7\u00f5es por campanhas;<\/span><\/span><\/span><\/p>\n<\/li>\n

  5. \n

    Criar Dashboard<\/b>: Criar um painel de controle, em que se adicionam widgets<\/i> de acordo com as tuas necessidades e que compilam as principais informa\u00e7\u00f5es e m\u00e9tricas do teu neg\u00f3cio. S\u00e3o essenciais para quem trabalha com dados quantitativos, facilitando o acompanhamento das m\u00e9tricas principais e a ter uma melhor vis\u00e3o do todo;<\/span><\/span><\/span><\/p>\n<\/li>\n

  6. \n

    Gerir Eventos<\/b>: Permite-nos saber quais os bot\u00f5es que s\u00e3o clicados, quais os men\u00fas que s\u00e3o abertos e sob que circunst\u00e2ncias isto ocorre. Para esta ac\u00e7\u00e3o \u00e9 necess\u00e1ria uma no\u00e7\u00e3o de c\u00f3digo. Para configurar, define quais os eventos que pretendes medir e espreita o seguinte link ou pede ajuda a um programador (ou empresa que cuida do teu site): https:\/\/support.google.com\/analytics\/answer\/1033068?hl=pt<\/a>.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ol>\n

    Seguindo estas dicas, poder\u00e1s efectuar an\u00e1lises mais profundas, extrair conclus\u00f5es devidamente cruzadas e economizar tempo em todo este processo. No entanto, o Google Analytics disp\u00f5e de muitas outras possibilidades de an\u00e1lise que podem e devem ser exploradas para trazer uma maior riqueza de informa\u00e7\u00f5es para an\u00e1lise. Explora e diz-nos o que achaste \ud83d\ude09<\/span><\/span><\/span><\/p>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    O Google Analytics \u00e9 a plataforma de web analytics mais usada na Internet, pois fornece uma infinidade de dados, \u00e9 de f\u00e1cil instala\u00e7\u00e3o e ainda \u00e9 gratuita. Para te ajudar na an\u00e1lise de dados de Web Marketing, damos-te 6 dicas para explorar melhor esta plataforma: Dimens\u00f5es secund\u00e1rias: Analisar n\u00e3o s\u00f3 […]<\/p>\n","protected":false},"author":2,"featured_media":925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[11,4,74],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital","category-website"],"yoast_head":"\n6 dicas para explorar o Google Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/6-dicas-para-explorar-o-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 dicas para explorar o Google Analytics\" \/>\n<meta property=\"og:description\" content=\"O Google Analytics \u00e9 a plataforma de web analytics mais usada na Internet, pois fornece uma infinidade de dados, \u00e9 de f\u00e1cil instala\u00e7\u00e3o e ainda \u00e9 gratuita. 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