{"id":930,"date":"2017-04-11T14:50:47","date_gmt":"2017-04-11T14:50:47","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=930"},"modified":"2017-04-11T14:50:47","modified_gmt":"2017-04-11T14:50:47","slug":"web-marketing-avaliar-estrategia","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/web-marketing-avaliar-estrategia\/","title":{"rendered":"Web Marketing: O que avaliar antes, durante e depois de uma estrat\u00e9gia"},"content":{"rendered":"<p><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">No <a href=\"https:\/\/www.fidelizarte.pt\/blog\/6-dicas-para-explorar-o-google-analytics\/\">\u00faltimo artigo<\/a>, demos-te dicas para utiliza\u00e7\u00e3o optimizada do Google Analytics. Mas para obter\u00a0bons resultados de campanhas de Web Marketing, \u00e9 necess\u00e1ria a cria\u00e7\u00e3o de uma boa estrat\u00e9gia.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Mostramos-te o que deves analisar antes, durante e depois da tua campanha.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>Antes<\/b>: Primeiramente, precisas estabelecer uma meta num\u00e9rica, coerente com os objectivos que pretendes atingir. Ap\u00f3s alinhar expectativas, precisas analisar quais os meios mais indicados para alcan\u00e7ar esses n\u00fameros.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Por exemplo: se queremos atingir X clientes e para isso o site precisa receber Y visitas, precisamos definir qual o melhor canal e a melhor estrat\u00e9gia de abordagem, tendo sempre como foco, as caracter\u00edsticas do p\u00fablico-alvo e o objectivo espec\u00edfico da estrat\u00e9gia.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">\u00c9 importante ter o foco na quantifica\u00e7\u00e3o e qualifica\u00e7\u00e3o dos n\u00fameros e meios a serem adoptados.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>Durante<\/b>: Definidas as metas, \u00e9 hora de planear, fazer, verificar e agir! <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Precisas fazer uma an\u00e1lise provis\u00f3ria para entender quais os processos que n\u00e3o est\u00e3o a ter resultados, corrigir as falhas, \u201creplanear\u201d e voltar a executar, se for necess\u00e1rio.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Por exemplo: se as convers\u00f5es no site est\u00e3o a ser alcan\u00e7adas, mas as vendas ambicionadas n\u00e3o se concretizam, h\u00e1 que fazer um estudo e avaliar se h\u00e1 dificuldades a fechar as vendas. Depois de identificadas, elaborar novo plano de ac\u00e7\u00e3o com as correc\u00e7\u00f5es e reavaliar a estrat\u00e9gia.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>Depois<\/b>: Depois de implementada a estrat\u00e9gia e recolhidos os resultados (<a href=\"https:\/\/www.fidelizarte.pt\/blog\/6-dicas-para-explorar-o-google-analytics\/\"><span style=\"color: #0000cc\">ver 6 dicas para explorar o Google Analytics<\/span><\/a>), precisas avaliar o Custo de Aquisi\u00e7\u00e3o do Cliente (1) e o Retorno sobre o Investimento (2).<\/span><\/span><\/span><\/p>\n<ol>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Quanto gastas para ter um novo cliente: calculas a soma do valor que foi investido, dividida pela quantidade de novos clientes (segue os passos: <a href=\"https:\/\/bsbconnect.com\/o-que-e-e-como-calcular-cac-e-roi-de-uma-estrategia-de-marketing-digital\/\">CAC<\/a>)<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Quanto lucras em cada investimento: permite-te saber quais os projectos que est\u00e3o a dar maior retorno (segue os passos: <a href=\"https:\/\/bsbconnect.com\/o-que-e-e-como-calcular-cac-e-roi-de-uma-estrategia-de-marketing-digital\/\">ROI<\/a>)<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Independentemente dos resultados que obtiveres, lembra-te sempre que, na Internet, a melhoria cont\u00ednua e adaptabilidade s\u00e3o fulcrais.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Se precisares de ajuda, conta com a Fidelizarte \ud83d\ude09<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-931\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/estrategia_webmarketing.jpg\" alt=\"\" width=\"550\" height=\"540\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/estrategia_webmarketing.jpg 550w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/estrategia_webmarketing-300x295.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No \u00faltimo artigo, demos-te dicas para utiliza\u00e7\u00e3o optimizada do Google Analytics. Mas para obter\u00a0bons resultados de campanhas de Web Marketing, \u00e9 necess\u00e1ria a cria\u00e7\u00e3o de uma boa estrat\u00e9gia. Mostramos-te o que deves analisar antes, durante e depois da tua campanha. Antes: Primeiramente, precisas estabelecer uma meta num\u00e9rica, coerente com os [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[2,11,20,23,14,3,4,18,17,16,74,13],"tags":[],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-google","category-google-plus","category-instagram","category-internet","category-linkedin","category-marketing-digital","category-redes-sociais","category-snapchat","category-twitter","category-website","category-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Marketing: O que avaliar antes, durante e depois de uma estrat\u00e9gia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/web-marketing-avaliar-estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Marketing: O que avaliar antes, durante e depois de uma estrat\u00e9gia\" \/>\n<meta property=\"og:description\" content=\"No \u00faltimo artigo, demos-te dicas para utiliza\u00e7\u00e3o optimizada do Google Analytics. 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