{"id":933,"date":"2017-04-13T13:22:17","date_gmt":"2017-04-13T13:22:17","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=933"},"modified":"2017-04-13T13:22:17","modified_gmt":"2017-04-13T13:22:17","slug":"o-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/o-inbound-marketing\/","title":{"rendered":"O Inbound Marketing"},"content":{"rendered":"<p><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">O termo surgiu oficialmente nos Estados Unidos e pode ser traduzido como \u201cmarketing de atrac\u00e7\u00e3o\u201d, essencial para a defini\u00e7\u00e3o de uma boa estrat\u00e9gia de Web Marketing.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>O que \u00e9<\/b>: trata-se de um conjunto de estrat\u00e9gias que t\u00eam o objectivo de, ao contr\u00e1rio do marketing tradicional \u2013 tamb\u00e9m chamado de Outbound Marketing \u2013, atrair voluntariamente os consumidores para o site ou outro portal da empresa. Aposta no relacionamento com o consumidor em detrimento de propagandas e campanhas publicit\u00e1rias. No Inbound Marketing \u00e9 o cliente que procura a empresa e n\u00e3o o contr\u00e1rio.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>Para que serve<\/b>: as empresas mais inovadoras do mercado t\u00eam apostado agressivamente nesta t\u00e9cnica como estrat\u00e9gia de marketing para:<\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Aumentar a visibilidade do neg\u00f3cio;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Diminuir o custo de aquisi\u00e7\u00e3o de clientes;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Atrair clientes em potencial;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Gerar conte\u00fados que marcam a diferen\u00e7a;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Optimizar o processo de vendas.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\"><b>Metodologia<\/b>: esta t\u00e9cnica obedece a uma sequ\u00eancia l\u00f3gica de 5 etapas:<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Atrair \u2013 Investe-se energia na constru\u00e7\u00e3o de algo que atraia a aten\u00e7\u00e3o de pessoas que, de forma espont\u00e2nea, se interessam pelo assunto ou mercado.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Converter \u2013 Referimo-nos \u00e0 ac\u00e7\u00e3o do utilizador de dar as suas informa\u00e7\u00f5es em troca de uma recompensa ou benef\u00edcio.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Relacionar \u2013 Com os utilizadores interessados no conte\u00fado, potencia-se o relacionamento e consequentemente, o processo de compra.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Vender \u2013 Todo este esfor\u00e7o de atrac\u00e7\u00e3o, visa produzir retorno e gerar oportunidades de neg\u00f3cio para a empresa.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">Analisar \u2013 Todas as possibilidades de an\u00e1lise do Marketing Digital s\u00e3o adopt\u00e1veis para o Inbound Marketing. <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">O recurso ao Inbound Marketing \u00e9 essencial, j\u00e1 que funciona como centro de investimento, e n\u00e3o como centro de custo. Todas estas ac\u00e7\u00f5es podem ser mensuradas com o recurso a ferramentas <i>web analytics<\/i> (ver &#8216;<a href=\"https:\/\/www.fidelizarte.pt\/blog\/6-dicas-para-explorar-o-google-analytics\/\">6 dicas para explorar o Google Analytics<\/a>&#8216;) e com estas informa\u00e7\u00f5es, podemos optimizar as campanhas e assim obter maior retorno sobre investimento (ROI \u2013 ver &#8216;<a href=\"https:\/\/www.fidelizarte.pt\/blog\/web-marketing-avaliar-estrategia\/\">Web Marketing: O que avaliar antes, durante e depois de uma estrat\u00e9gia<\/a>&#8216;).<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: medium\">No pr\u00f3ximo artigo vamos dar-te mais dicas para impulsionares o teu neg\u00f3cio. Fica atento \ud83d\ude09<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-934\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/inbound_marketing.jpg\" alt=\"\" width=\"550\" height=\"540\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/inbound_marketing.jpg 550w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/inbound_marketing-300x295.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O termo surgiu oficialmente nos Estados Unidos e pode ser traduzido como \u201cmarketing de atrac\u00e7\u00e3o\u201d, essencial para a defini\u00e7\u00e3o de uma boa estrat\u00e9gia de Web Marketing. O que \u00e9: trata-se de um conjunto de estrat\u00e9gias que t\u00eam o objectivo de, ao contr\u00e1rio do marketing tradicional \u2013 tamb\u00e9m chamado de Outbound [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4,74],"tags":[],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Inbound Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/o-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"O termo surgiu oficialmente nos Estados Unidos e pode ser traduzido como \u201cmarketing de atrac\u00e7\u00e3o\u201d, essencial para a defini\u00e7\u00e3o de uma boa estrat\u00e9gia de Web Marketing. 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