{"id":940,"date":"2017-04-20T11:19:36","date_gmt":"2017-04-20T11:19:36","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=940"},"modified":"2017-04-20T11:20:18","modified_gmt":"2017-04-20T11:20:18","slug":"5-erros-comuns-email-marketing-evita-los","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/5-erros-comuns-email-marketing-evita-los\/","title":{"rendered":"5 erros comuns em Email Marketing e como evit\u00e1-los"},"content":{"rendered":"<p><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">Listamos os 5 erros mais comuns que podem comprometer o sucesso das tuas campanhas de Email Marketing e como solucion\u00e1-los:<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">1 \u2013 <b>Remetente indefinido<\/b>: estudos das taxas de abertura dos e-mails revelam que confiar no remetente define se o e-mail vai ser aberto ou n\u00e3o. <b>Solu\u00e7\u00e3o<\/b>: define sempre o remetente com o nome da empresa ou servi\u00e7o e evita demasiadas altera\u00e7\u00f5es para que se crie familiaridade com o remetente.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">2 \u2013 <b>&#8216;<\/b><i><b>No reply<\/b><\/i><b>&#8216; no endere\u00e7o<\/b>: este pormenor impede a comunica\u00e7\u00e3o com o cliente e causa frustra\u00e7\u00e3o quando o cliente pretende obter mais informa\u00e7\u00f5es. <b>Solu\u00e7\u00e3o<\/b>: evita endere\u00e7os de email como noreply@dominio.pt.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">3 \u2013 <b>Falta de objectividade<\/b>: se pretendes obter maior convers\u00e3o e vendas de produtos ou servi\u00e7os, deves ser objectivo. <b>Solu\u00e7\u00e3o<\/b>: com um objectivo claro, evita demasiados links, s\u00ea sucinto no texto e lembra-te que deves oferecer valor ao utilizador em poucos par\u00e1grafos.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">4 \u2013 <b>Exagerar no <\/b><i><b>Hard Sell<\/b><\/i>: s\u00f3 depois de conhecer as caracter\u00edsticas do teu p\u00fablico-alvo, \u00e9 que podes definir a melhor abordagem para impulsionar as vendas. <b>Solu\u00e7\u00e3o<\/b>: estuda o comportamento e os h\u00e1bitos do teu p\u00fablico e lembra-te de n\u00e3o for\u00e7ar a venda, j\u00e1 que prejudicar\u00e1 o desempenho dessa campanha e das seguintes.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">5 \u2013 <b>N\u00e3o manter uma identidade<\/b>: evita fazer altera\u00e7\u00f5es demasiado vis\u00edveis nos templates. <b>Solu\u00e7\u00e3o<\/b>: Deves ir adaptando e edificando mudan\u00e7as graduais e regist\u00e1-las para analisar os resultados. Depois de definido o layout com que os teus clientes ficam mais satisfeitos, mant\u00e9m a identidade para que os teus emails sejam identificados de imediato e evitar que sejam eliminados.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">\u00c9 preciso tempo, paci\u00eancia e estrat\u00e9gia para construir uma boa campanha. O Email Marketing \u00e9 uma das ferramentas ideais para desenvolver estrat\u00e9gias de <a href=\"https:\/\/www.fidelizarte.pt\/blog\/o-inbound-marketing\/\">Inbound Marketing<\/a><span style=\"color: #800000\">\u00a0<\/span>e manter o p\u00fablico atento ao teu conte\u00fado. Com o uso fren\u00e9tico de smartphones, esta ferramenta ganhou ainda mais for\u00e7a. No pr\u00f3ximo artigo dar-te-emos dicas para potenciar os teus emails em smartphones.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000\"><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: large\">Tamb\u00e9m j\u00e1 cometeste algum destes erros? Partilha a tua experi\u00eancia nos coment\u00e1rios abaixo \ud83d\ude09<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-942\" src=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/erros_emailmarketing2.jpg\" alt=\"\" width=\"550\" height=\"540\" srcset=\"https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/erros_emailmarketing2.jpg 550w, https:\/\/www.fidelizarte.pt\/blog\/wp-content\/uploads\/2017\/04\/erros_emailmarketing2-300x295.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listamos os 5 erros mais comuns que podem comprometer o sucesso das tuas campanhas de Email Marketing e como solucion\u00e1-los: 1 \u2013 Remetente indefinido: estudos das taxas de abertura dos e-mails revelam que confiar no remetente define se o e-mail vai ser aberto ou n\u00e3o. Solu\u00e7\u00e3o: define sempre o remetente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9,4,74],"tags":[],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-digital","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 erros comuns em Email Marketing e como evit\u00e1-los<\/title>\n<meta name=\"description\" content=\"Listamos os 5 erros mais comuns que podem comprometer o sucesso das tuas campanhas de Email Marketing e como solucion\u00e1-los.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fidelizarte.pt\/blog\/5-erros-comuns-email-marketing-evita-los\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 erros comuns em Email Marketing e como evit\u00e1-los\" \/>\n<meta property=\"og:description\" content=\"Listamos os 5 erros mais comuns que podem comprometer o sucesso das tuas campanhas de Email Marketing e como solucion\u00e1-los.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fidelizarte.pt\/blog\/5-erros-comuns-email-marketing-evita-los\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelizarte - 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