{"id":944,"date":"2017-04-26T11:24:59","date_gmt":"2017-04-26T11:24:59","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=944"},"modified":"2017-04-26T11:24:59","modified_gmt":"2017-04-26T11:24:59","slug":"7-dicas-email-marketing-mobile","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/7-dicas-email-marketing-mobile\/","title":{"rendered":"7 Dicas de Email Marketing para mobile"},"content":{"rendered":"

Optimiza as tuas campanhas de Email Marketing tamb\u00e9m para mobile e conquista resultados significantes. Segue as dicas:<\/span><\/span><\/span><\/p>\n

    \n
  1. \n

    Templates responsive<\/b>: est\u00e1 provado que a taxa de CTO (click-to-open<\/i>) dos emails aumenta em 40% quando s\u00e3o responsive ou est\u00e3o optimizados para abertura em diversos dispositivos.<\/span><\/span><\/span><\/p>\n<\/li>\n

  2. \n

    T\u00edtulos curtos<\/b>: enquanto que em computadores podemos ler at\u00e9 cerca de 80 caracteres, em mobile, reduz para 30 caracteres. Precisas dizer o mesmo, recorrendo a menos palavras.<\/span><\/span><\/span><\/p>\n<\/li>\n

  3. \n

    Remetente optimizado<\/b>: cerca de 68% dos emails abertos devem-se \u00e0 confian\u00e7a no remetente. Deves ter em conta o ponto anterior e optimizar tamb\u00e9m o nome do remetente para que seja o mais curto poss\u00edvel. Deixamos-te a indica\u00e7\u00e3o de limite de caracteres de alguns smartphones: Iphone 5 (23 caracteres), Iphone 6 (32 caracteres), Samsumg S4 (32 carcateres).<\/span><\/span><\/span><\/p>\n<\/li>\n

  4. \n

    Bot\u00f5es personalizados<\/b>: o tamanho m\u00e9dio do dedo de um adulto varia entre 1,6cm e 2cm. Quer dizer que o tamanho dos bot\u00f5es devem ter no m\u00ednimo entre 45x45px e 57x57px.<\/span><\/span><\/span><\/p>\n<\/li>\n

  5. \n

    Emails curtos e leves<\/b>: em mobile, a tend\u00eancia para ler menos \u00e9 ainda maior, portanto precisam de ser emails leves e r\u00e1pidos. Projecta um email para ser lido em cerca de 51 segundos. Recorre a imagens para uma contextualiza\u00e7\u00e3o imediata e um texto argumentativo, curto e directo.<\/span><\/span><\/span><\/p>\n<\/li>\n

  6. \n

    Movimento<\/b>: a tend\u00eancia dos gifs animados prende mais a aten\u00e7\u00e3o do usu\u00e1rio do que um email est\u00e1tico. Usa este recurso sempre que for pertinente.<\/span><\/span><\/span><\/p>\n<\/li>\n

  7. \n

    250px para informa\u00e7\u00e3o essencial<\/b>: nos 60% da abertura de emails n\u00e3o \u00e9 feito scroll, portanto, o melhor conte\u00fado deve ser apresentado nos primeiros 250px para prender o leitor e contextualizar o assunto. <\/span><\/span><\/span><\/p>\n<\/li>\n<\/ol>\n

    Para al\u00e9m de optimizares as tuas campanhas de Web Marketing, lembra-te que esta \u00e9 apenas metade do processo. Os leitores depois v\u00e3o ser direccionados para o teu site que tamb\u00e9m deve estar optimizado para todos os dispositivos. Se precisares de ajuda para optimizar as p\u00e1ginas de destino, entra em contacto connosco. Com estes passos, certamente melhorar\u00e1s o teu neg\u00f3cio de forma significativa. Experimenta \ud83d\ude09<\/span><\/span><\/span><\/p>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    Optimiza as tuas campanhas de Email Marketing tamb\u00e9m para mobile e conquista resultados significantes. Segue as dicas: Templates responsive: est\u00e1 provado que a taxa de CTO (click-to-open) dos emails aumenta em 40% quando s\u00e3o responsive ou est\u00e3o optimizados para abertura em diversos dispositivos. T\u00edtulos curtos: enquanto que em computadores podemos […]<\/p>\n","protected":false},"author":2,"featured_media":945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\n7 Dicas de Email Marketing para mobile<\/title>\n<meta name=\"description\" content=\"Optimiza as tuas campanhas de Email Marketing tamb\u00e9m para mobile e conquista resultados significantes. 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