{"id":964,"date":"2017-05-11T13:47:10","date_gmt":"2017-05-11T13:47:10","guid":{"rendered":"https:\/\/www.fidelizarte.pt\/blog\/?p=964"},"modified":"2017-05-11T13:47:10","modified_gmt":"2017-05-11T13:47:10","slug":"processo-criativo-do-branding","status":"publish","type":"post","link":"https:\/\/www.fidelizarte.pt\/blog\/processo-criativo-do-branding\/","title":{"rendered":"O Processo criativo do Branding"},"content":{"rendered":"

\"\"<\/p>\n

No \u00faltimo artigo<\/a>, introduzimos o tema do Branding e explic\u00e1mos-te a import\u00e2ncia de ter uma boa imagem de marca. No entanto, um logo n\u00e3o \u00e9 algo que se fa\u00e7a com um estalar de dedos.
\nMesmo sendo um processo de criatividade onde se pressup\u00f5e haver uma confus\u00e3o de ideias, conceitos e caminhos a seguir, \u00e9 super importante haver uma organiza\u00e7\u00e3o mais ou menos rigorosa para que:<\/p>\n

1<\/strong> – Essas ideias, boas ou m\u00e1s, n\u00e3o se percam a meio do projecto;
\n2<\/strong> – N\u00e3o se insista em linhas de pensamento irrelevantes;
\n3<\/strong> – N\u00e3o se repitam ideias j\u00e1 descartadas<\/p>\n

N\u00e3o existe, por\u00e9m, uma f\u00f3rmula cient\u00edfica de desenvolver um logo – o processo criativo varia de pessoa para pessoa, de empresa para empresa. Por isso mesmo, o que te deixamos aqui \u00e9 a nossa maneira de trabalhar que podes adaptar ao teu pr\u00f3prio processo.<\/p>\n

Pesquisa<\/strong>
\nFaz uma pesquisa visual e informativa sobre a \u00e1rea de neg\u00f3cio da empresa para a qual vais fazer o logotipo e sobre a pr\u00f3pria empresa, se for caso disso. \u00c9 essencial conheceres a marca para conseguires identificar qual a melhor linguagem gr\u00e1fica a seguir.<\/p>\n

Conceito
\n<\/strong>Depois de teres identificado algumas ideias interessantes, define um conceito a partir do qual vais basear a tua linha de pensamento para construir a parte gr\u00e1fica.<\/p>\n

Constru\u00e7\u00e3o<\/strong>
\nA melhor parte! Come\u00e7a a esbo\u00e7ar e a criar o teu logo. Testa, faz, apaga tudo, come\u00e7a de novo… E v\u00ea as tuas ideias a ganharem forma at\u00e9 chegares ao resultado final.<\/p>\n

Regras<\/strong>
\nDepois de teres o logotipo, cria o manual de normas gr\u00e1ficas: junta num PDF algumas dicas de como o usar, para que a marca seja sempre utilizada de forma correcta sem interfer\u00eancias na sua legibilidade (p.e. margens de seguran\u00e7a e utiliza\u00e7\u00e3o da marca sobre fundos de cor)<\/p>\n

Estacion\u00e1rio
\n<\/strong>Desdobra o teu conceito pelos diferentes produtos e materiais necess\u00e1rios \u00e0 comunica\u00e7\u00e3o da empresa:
\n– Suporte f\u00edsico (cart\u00f5es de visita, envelopes\u2026)
\n– Suporte digital (assinatura de email\u2026)
\nFala connosco para desenvolvermos o teu logotipo.<\/p>\n","protected":false},"excerpt":{"rendered":"

No \u00faltimo artigo, introduzimos o tema do Branding e explic\u00e1mos-te a import\u00e2ncia de ter uma boa imagem de marca. No entanto, um logo n\u00e3o \u00e9 algo que se fa\u00e7a com um estalar de dedos. Mesmo sendo um processo de criatividade onde se pressup\u00f5e haver uma confus\u00e3o de ideias, conceitos e […]<\/p>\n","protected":false},"author":2,"featured_media":965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[76],"class_list":["post-964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding"],"yoast_head":"\nO Processo criativo do Branding<\/title>\n<meta name=\"description\" content=\"No \u00faltimo artigo, explic\u00e1mos-te a import\u00e2ncia de ter uma boa imagem de marca. 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