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Some important points:
1 - In Fidelizarte we start by defining a goal, its of little worth being on Facebook just for the sake of being on Facebook, or just because everyone else is. Facebook should be inserted in the company's marketing strategy and be a key element in the communication plan.
2 - It is essential to communicate properly. Do it in an amateur way is the same as rowing meaningless.
3 - Set a schedule: it is hardly worth putting a post today and the next one in a month. You have to know the right time post.
4 - Facing the difficulties: some people think that a complaint must be erased, and the matter is resolved. Pure deception, a professional company never would.
5 - Measure: you must measure results and learn to adjust the communication plan appropriately.
If you do not dominate the points above, choose a company that can do it for you. Contact us.