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Search Engine Optimization


Do you know what a Keyword is?

A keyword is a word or set of words that you type into a search engine such as Google or Bing or even Facebook..


Do you know which Keywords you should choose for your business?

There is a considerable number of consumers researching products and services in search engines, so it makes sense to know how to choose the right keywords. Well chosen keywords will increase the chances of appearing in the top positions of these search engines, and your business will grow.


How to choose your Keywords?

Define a list (up to twelve at most) of key keywords for your business.
Choose keywords based on a balance between difficulty and relevance.

For example, the word 'computers' is extraordinarily competitive. But if the company's main business is a service, it might be worth choosing 'computer repair' instead.


Optimizing a site around its keywords.

It's not enough to just pick the right keywords, it is important that the site is programmed and has content based on those keywords. Hire a good specialist, your business will thank you.

The objective of a search engine or directory is to give your visitors the best existing sites in a particular category or keyword for their research. Each search engine uses different criteria to index websites. Search engines, for obvious reasons, provide little to no information on how to optimize websites to achieve better results. The spiders on which each of the search engines are based on are changed frequently.
Fidelizarte develops simulations on our own software in order to obtain the best results possible.
What we do, very briefly::

Then ... then watch the number of visits increase..

A good part of Fidelizarte's customers show up Google's 1st page for a broad category of keywords.
As or more important than creating an attractive and functional web site is knowing how to optimize it for search engines.


Some Google search results:

Example 1
Client: Melvar - Concessionário Volkswagen

Search for: viaturas Volkswagen (among other searchs)
Total number of pages found: 75.900
Result: 1st Page, 2nd place
Example 2
Client: Farmácia Carlos Lucas

Search for: farmacia (among other searchs)
Total number of pages found: 54.900.000
Result: 1st Page, 1st place

Example 3
Client: JetExpress

Search for: estafetas lisboa (among other searchs)
Total number of pages found: 249.000
Result: 1st Page, 1st place
Example 4
Client: Portal da Literatura

www.portaldaliteratura.com
Search for: Novidades Literárias (among other searchs)
Total number of pages found: 795.000
Result: 1st Page, 1st place

Example 5
Client: Cofomark

Search for: bases de dados (among other searchs)
Total number of pages found: 1.370.000
Result: 1st Page, 2nd place
Example 6
Client: Soc. Comercial C. Santos e C.Santos VP

Search for: concessionario Mercedes (among other searchs)
Total number of pages found: 3.930.000
Result: First places.


Contact us, we can improve the visibility of your company

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